Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
Setting Up Google Ads Conversion Tracking for Shopify Stores
Complete guide to setting up Google Ads conversion tracking for Shopify — including purchase events, dynamic values, enhanced conversions, and common Shopify-specific pitfalls.
How to Test and Verify Your Google Ads Conversion Tags Before Launching Campaigns
Never launch a Google Ads campaign without verifying your conversion tags first. Here is the complete testing checklist using GTM Preview, Tag Assistant, and Google Ads status checks.
Setting Up Google Ads Conversion Tracking for WooCommerce
Step-by-step guide to setting up Google Ads conversion tracking for WooCommerce — including GTM data layer, dynamic purchase values, enhanced conversions, and deduplication.
How Enhanced Conversions for Leads Improve Smart Bidding Performance
Enhanced conversions for leads use hashed first-party data to connect offline sales to Google Ads clicks — dramatically improving Smart Bidding signal quality for B2B businesses.
Duplicate Conversions in Google Ads: Why They Happen and How to Deduplicate
Duplicate conversions inflate your Google Ads data and corrupt Smart Bidding. Learn the most common causes and how to deduplicate your conversion tracking.
Google Ads Conversion Windows: How to Choose the Right Attribution Settings
Learn how Google Ads conversion windows work, how to choose the right click-through and view-through window lengths, and how wrong settings lose conversions.
How to Import Salesforce/HubSpot Leads into Google Ads as Offline Conversions
Step-by-step guide to importing qualified leads and closed deals from Salesforce or HubSpot into Google Ads as offline conversions — with GCLID capture and upload instructions.
GCLID Explained: How Google Ads Attribution Actually Works
What is a GCLID? Learn how Google Click Identifiers power Google Ads attribution, why they matter for conversion tracking, and what happens when they break.
Primary vs Secondary Conversions in Google Ads: How to Configure Them Correctly
Learn the difference between primary and secondary conversion actions in Google Ads, how each affects Smart Bidding, and how to configure them for accurate optimisation.
How to Track Form Submissions as Google Ads Conversions (Without Counting Spam)
Learn how to accurately track form submissions as Google Ads conversions while filtering out spam, bots, and internal submissions — step by step.
Google Ads Conversion Tracking for Lead Gen Businesses: A Step-by-Step Setup
Complete step-by-step guide to setting up Google Ads conversion tracking for lead generation businesses. Forms, calls, offline conversions, and CRM integration.
The True Cost of Broken Conversion Tracking (With Real Numbers)
Broken conversion tracking does not just give you bad data — it actively destroys campaign performance. Here is what it actually costs, with real numbers.