Insights & Guides

Analytics & Tracking Blog

Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.


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Duplicate Conversions in Google Ads: Why They Happen and How to Deduplicate
Troubleshooting MOFU

Duplicate Conversions in Google Ads: Why They Happen and How to Deduplicate

Duplicate conversions inflate your Google Ads data and corrupt Smart Bidding. Learn the most common causes and how to deduplicate your conversion tracking.

January 8, 2026 8 min read
Why Your Google Ads Conversions Don't Match Your Actual Sales
Troubleshooting MOFU

Why Your Google Ads Conversions Don't Match Your Actual Sales

Google Ads shows 50 conversions but you only made 30 sales? Learn the real reasons behind conversion discrepancies and how to reconcile them.

January 4, 2026 8 min read
Google Ads Conversion Tracking Not Working? 12 Common Causes and Fixes
Troubleshooting MOFU

Google Ads Conversion Tracking Not Working? 12 Common Causes and Fixes

Google Ads conversion tracking stopped recording? Here are 12 of the most common reasons it breaks and exactly how to fix each one.

January 1, 2026 9 min read