Google Analytics 4 (GA4) Setup & Audit

Google Analytics 4 (GA4) is the most powerful free analytics platform available, yet most businesses are either not using it to its full potential or, worse, collecting inaccurate data that leads to bad decisions. At Adslytics, our GA4 setup and audit service ensures your property is configured correctly from day one — capturing every meaningful user interaction, attributing traffic to the right channels, and providing the data clarity your marketing team needs to grow. A properly implemented GA4 property goes far beyond simply installing a tracking code. It requires correctly configuring data streams, enabling enhanced measurement selectively, filtering out internal traffic, setting up cross-domain tracking if your users move between multiple domains, linking your Google Ads and Google Search Console accounts, and importing the right conversions into your ad campaigns. Miss any of these steps and your GA4 data will quietly mislead you for months or years. Our GA4 setup service covers every configuration detail. We create a structured event taxonomy aligned with your business objectives — whether you run an ecommerce store, a SaaS platform, a lead generation website, or a content business. Every conversion event is mapped to a clearly defined action, assigned a conversion value where applicable, and configured with the correct attribution window for your sales cycle. Custom dimensions and metrics are registered to capture the audience segments and product attributes most relevant to your business analysis. For businesses already running GA4 but seeing questionable data, our GA4 audit service digs into every layer of your implementation. We compare GA4 sessions against server logs to quantify data loss, check every conversion event for accuracy, identify duplicate pageview tracking, review your channel grouping rules, and verify that your most important GA4 reports reflect reality. The audit culminates in a prioritised action plan that your team can implement with confidence. Whether you are migrating from Universal Analytics, setting up GA4 for the first time, or troubleshooting existing discrepancies, Adslytics provides the specialist GA4 expertise that your marketing decisions deserve.