Conversion Tracking Fix & Debugging

Broken conversion tracking is one of the most damaging and underestimated problems in digital marketing. It is damaging because Smart Bidding algorithms — the systems that determine how your Google Ads, Meta, and other paid media budgets are spent — are entirely dependent on conversion data quality. Feed them incomplete or inaccurate data and they systematically misallocate your budget, reducing returns and increasing costs without any visible sign that something is wrong. It is underestimated because tracking problems are often invisible — the platform still reports some conversions, so everything appears to be working, when in reality 20–40% of real conversions are being missed or certain conversion types are being double-counted. At Adslytics, conversion tracking diagnosis and repair is one of our core specialisms. We have seen and fixed every category of tracking problem across hundreds of accounts: conversion tags that fire on every page instead of just the thank-you page; purchase events that miss orders placed via PayPal or Apple Pay because those payment methods redirect through an external domain; form submission triggers that detect button clicks rather than successful submissions, recording attempted submissions rather than completed leads; GA4 purchase events that fire twice because both GTM and the Shopify theme fire their own tracking independently; cross-domain tracking breaks that attribute every purchase to direct traffic despite the user arriving from a Google Ads click. Our debugging process is systematic and evidence-based. We trace every conversion event from the user action on your website, through the GTM data layer and tag firing, to the network request sent to the platform, to the event appearing in the platform\'s debug tools. Every step of this chain is verified before we move to the next, eliminating guesswork and ensuring the root cause is correctly identified rather than patched over. Once the fix is implemented, we monitor conversion volumes in every affected platform for a minimum of 7 days to confirm the repair is functioning correctly across all order types, payment methods, devices, and browsers. We document every finding and fix so your team understands exactly what was wrong and what was done to resolve it.