Marketing Pixel Setup

TikTok Pixel Setup gives your TikTok Ads campaigns the conversion data they need to optimise delivery, report accurate results, and build high-performing audiences — implemented via Google Tag Manager for clean, manageable tracking without adding another hard-coded script to your website.

We install and configure the TikTok Pixel via GTM, implement all relevant Standard Events for your business (PageView, ViewContent, AddToCart, InitiateCheckout, PlaceAnOrder, CompletePayment, GenerateLead, Subscribe, CompleteRegistration), and configure event parameters including content_id, content_type, value, currency, and quantity for ecommerce tracking. We also configure TikTok's Advanced Matching feature, which hashes and sends customer identity data (email, phone number) to improve audience matching rates and event attribution.

For ecommerce businesses, we implement TikTok's Catalog integration events with correct product ID parameters that match your TikTok product catalogue, enabling Dynamic Product Ads and Shopping ads optimised on your actual product performance data. We validate all events in TikTok's Events Manager and Pixel Helper Chrome extension before sign-off, ensuring your TikTok campaigns are running on accurate conversion data from day one.

LinkedIn Insight Tag Setup enables conversion tracking, website retargeting, and demographic insights for your LinkedIn Ads campaigns — essential for B2B businesses using LinkedIn to reach decision-makers with sponsored content, message ads, and lead gen forms.

We install the LinkedIn Insight Tag via Google Tag Manager, configure LinkedIn Conversion Events for all key actions on your website (lead form submissions, demo requests, contact page submissions, resource downloads, free trial sign-ups, and any other conversion relevant to your B2B funnel), and set up LinkedIn Matched Audiences based on your website visitor segments — allowing you to retarget website visitors with LinkedIn ads and exclude existing customers from prospecting campaigns.

We also configure the LinkedIn Insight Tag to collect Demographic Insights data (showing you the job title, company, industry, seniority, and LinkedIn audience attributes of your website visitors), which provides valuable intelligence even before you run LinkedIn Ads. For B2B companies, this data reveals the actual professional profiles of people visiting key pages — your pricing page, case studies, or product pages — informing both your LinkedIn targeting strategy and your broader content and marketing approach.

Pinterest Tag Setup enables conversion tracking and audience building for your Pinterest Ads campaigns, connecting the products and content your customers pin and click on Pinterest with the purchases and leads they complete on your website.

We install the Pinterest Tag via Google Tag Manager and configure all relevant Pinterest standard events: PageVisit, ViewCategory, Search, AddToCart, Checkout, Lead, SignUp, WatchVideo, and Custom events specific to your business. For ecommerce advertisers, we configure the Pinterest Checkout event with complete line item data (product IDs, quantities, prices, order ID, currency) enabling Shopping Ads that retarget based on specific products viewed or purchased.

We also set up Pinterest Audiences: all website visitors, product page viewers, category browsers, cart abandoners, and past purchasers — enabling both retargeting campaigns and Pinterest's Actalike audience feature (similar to lookalike audiences) based on your highest-value customer segments. After setup, we validate all events in Pinterest Ads Manager and confirm that Shopping catalogue events are correctly connecting Pinterest Pin interactions to your product catalogue.

Microsoft Ads UET (Universal Event Tracking) Tag Setup enables conversion tracking and remarketing for your Microsoft Advertising (formerly Bing Ads) campaigns across Bing Search, Microsoft Audience Network, and partner sites — expanding your paid search tracking beyond Google to capture the unique audience Microsoft's search network reaches.

We install the UET tag via Google Tag Manager and configure conversion goals for all relevant actions: purchases (with dynamic revenue values), lead form submissions, phone call clicks, page visit goals (time on site, pages viewed), and any custom conversion events specific to your business. We also configure Microsoft Remarketing audiences — all website visitors, product page viewers, cart abandoners, and past purchasers — enabling RLSA (Remarketing Lists for Search Ads) and display retargeting on the Microsoft Audience Network.

For ecommerce businesses, we configure UET tag product event parameters (prodid, pagetype, totalbasketvalue) that enable Dynamic Remarketing ads showing users the specific products they browsed on your website. We validate the UET tag in Microsoft's UET Tag Helper Chrome extension and confirm all conversion goals show as 'Active' in Microsoft Ads Manager before sign-off.

Snapchat Pixel Setup connects your Snapchat Ads campaigns to your website conversion data, enabling Snap to optimise ad delivery toward users most likely to complete the actions that matter to your business — purchases, app installs, sign-ups, and lead form submissions.

We install the Snap Pixel via Google Tag Manager and implement all relevant Snap Standard Events: PAGE_VIEW, VIEW_CONTENT, ADD_TO_CART, START_CHECKOUT, PURCHASE, SIGN_UP, GENERATE_LEAD, SEARCH, and SUBSCRIBE — with the correct event parameters (item_ids, price, currency, number_items, transaction_id) for ecommerce tracking and Dynamic Ads. We also configure Snap's Advanced Conversions feature (Snap's equivalent of Meta's Conversions API), sending hashed customer data from your server to improve conversion matching in iOS 14+ environments where the browser Pixel may be blocked.

For ecommerce businesses, we connect Snap Pixel events to your Product Catalogue to enable Dynamic Collection Ads that automatically show users products they have viewed or added to cart. We validate all pixel events in Snap's Pixel Helper and Events Manager, confirm purchase events are reporting accurate revenue, and set up Snap Audiences for retargeting campaigns before sign-off.

Taboola Pixel Setup enables conversion tracking and audience building for your Taboola native advertising campaigns, connecting Taboola's discovery traffic to the actual business outcomes it generates — leads, purchases, sign-ups, and content engagement — so you can optimise your native campaigns on real performance data.

We install the Taboola Pixel via Google Tag Manager and configure conversion events for all relevant actions on your website: page views, lead form submissions, purchases (with dynamic revenue values), content page views, video views, and any custom conversions specific to your Taboola campaign objectives. For ecommerce advertisers, we configure Taboola's dynamic remarketing events (product views, add to cart, purchase) with product ID parameters that connect to your Taboola product catalogue.

We also set up Taboola Custom Audiences based on your website visitor segments — all visitors, specific page visitors, engaged users, and past purchasers — enabling retargeting campaigns that bring back users who engaged with your Taboola native ads but did not convert on their first visit. After setup, we validate pixel firing in Taboola's Pixel Diagnostics tool, confirm all conversion events are recording in Taboola Ads Manager, and ensure revenue tracking is accurate for ecommerce campaign optimisation.