Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
Choosing Your North Star Metric for Product Growth
Learn how to choose and implement a north star metric for your product that aligns teams, drives decisions, and correlates with sustainable business growth.
Exporting Product Analytics Data to a Data Warehouse
Learn how to export Mixpanel and Amplitude data to BigQuery for deeper analysis, cross-system joins, and more powerful product intelligence.
In-App Surveys and Qualitative Data in Product Analytics
Integrate in-app surveys and NPS feedback with product analytics data to understand the why behind user behaviour and improve product decisions.
Designing Your Activation Metric: Finding the Aha Moment
Learn how to define your product activation metric by identifying the aha moment that predicts long-term retention and measure time to activation.
GA4 for Product Analytics: Capabilities and Limitations
Understand what GA4 can and cannot do for product analytics compared to dedicated tools like Mixpanel and Amplitude, and when to use which.
Using Product Analytics to Predict and Prevent Churn
Use product analytics data to identify early churn signals, build churn prediction models, and trigger proactive interventions before users cancel.
Cohort Analysis for Product Teams: A Practical Guide
Learn how to run cohort analysis in product analytics to understand retention by signup date, acquisition channel, and feature usage patterns.
Product-Led Growth Analytics: Tracking PLG Metrics
Measure and optimize product-led growth with analytics tracking for self-serve activation, product qualified leads, and expansion revenue metrics.
A/B Testing in Product Analytics: Setting Up and Analyzing Experiments
Learn how to design, implement, and analyze A/B tests in your product using proper statistical methods and product analytics tools.
Session Replay and Heatmaps for Product Analytics
Learn how to use session replay tools and heatmaps alongside product analytics to understand why users behave the way they do in your product.
SaaS Metrics Dashboard: Tracking MRR, Churn, and LTV
Build a SaaS metrics dashboard tracking MRR, churn rate, LTV, CAC, and expansion revenue using product analytics and your subscription data.
Product Analytics vs Web Analytics: When to Use Each
Understand the key differences between product analytics tools like Mixpanel and web analytics like GA4 and when your team should use each approach.