Google Ads Conversion Checker
Validate your Google Ads conversion ID and label format
How It Works
Enter your Conversion ID
Paste your AW-XXXXXXXXX conversion ID from Google Ads.
Add your Conversion Label
Enter the conversion label from your Google Ads account.
Get your gtag snippet
Copy the validated gtag conversion snippet ready for implementation.
Google Ads Conversion Checker
Generated gtag snippet:
Check Live Page
Enter your website URL to scan if the conversion tag is installed on the page.
Dynamic tags loaded via GTM won't appear in raw HTML. Use GTM Preview to verify.
Google Tag Manager detected
Conversion tag may load via GTM — use GTM Preview or Google Tag Assistant to confirm firing.
gtag.js detected
Google tag library is present. Verify your specific conversion action is configured.
Why Google Ads Conversion Tracking Setup Is Critical
Google Ads conversion tracking is the mechanism that tells Google which ad clicks led to valuable actions on your website. Without correctly configured conversion tracking, Google's Smart Bidding algorithms have no performance signal to optimise against, your reported ROAS is meaningless, and you cannot make data-driven decisions about which campaigns are generating real business results.
Understanding the Google Ads Conversion ID and Label Format
The Conversion ID follows the pattern AW- followed by a 9–10 digit number. The Conversion Label is a case-sensitive alphanumeric string, typically 20–28 characters. A correctly formed conversion tag looks like: gtag('event', 'conversion', {'send_to': 'AW-123456789/AbCdEfGhIjKlMnOpQr'}). If either component is incorrect, the tag fires but Google's servers reject the attribution.
Enhanced Conversions: The Next Level of Accuracy
Enhanced Conversions is Google's solution to conversion measurement gaps caused by browser privacy restrictions. When a user completes a conversion and provides their email or phone number, Enhanced Conversions hashes that first-party data (SHA-256) and sends it alongside the conversion tag. Google then matches this hashed data to signed-in Google accounts, recovering conversion attribution that would otherwise be lost.