Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
Marketing Pixel Performance Impact: How to Minimise Page Speed Effects
Marketing pixels add JavaScript to every page load. Implemented poorly, they slow Core Web Vitals scores and hurt SEO. This guide covers how to minimise pixel performance impact.
Marketing Pixel Data Quality Audit: Catching Errors Before They Cost You
Poor pixel data quality corrupts campaign performance and wastes ad spend. This guide covers how to audit your marketing pixel data quality and identify and fix common data errors.
Custom Pixel Events: Tracking Business-Specific Conversions
Standard pixel events don't cover every business action worth tracking. Custom events let you define exactly what constitutes a conversion for your specific business. This guide covers implementation.
Cross-Channel Attribution with Marketing Pixels
Multiple advertising channels each claim credit for the same conversions. This guide covers how to understand cross-channel attribution using pixel data and make accurate budget decisions.
Building Advertising Audiences Through Marketing Pixels
Marketing pixels don't just measure conversions — they build the audiences that power retargeting campaigns. This guide covers audience building strategy across all major advertising platforms.
Marketing Pixels and GDPR: Privacy-Compliant Pixel Management
Marketing pixels process personal data and require GDPR compliance in the EU. This guide covers what GDPR requires for marketing pixels and how to implement privacy-compliant pixel management.
Ecommerce Standard Pixel Events: What to Track Across All Platforms
Every advertising platform has standard ecommerce events for products, carts, and purchases. This guide maps the standard events across Meta, Google, TikTok, Pinterest, and Snapchat.
Verifying Marketing Pixel Firing: Tools and Methods
A pixel that appears installed may not be firing correctly. This guide covers all the tools and methods for verifying marketing pixel installation and event firing across platforms.
Migrating Marketing Pixels to Server-Side Tracking
Browser-side marketing pixels are vulnerable to ad blockers and privacy changes. This guide covers migrating key pixels to server-side tracking for better data completeness and reliability.
Managing Multiple Marketing Pixels Through Google Tag Manager
Managing 5+ marketing pixels directly in website code creates maintenance nightmares. GTM centralises all pixel management. This guide covers best practices for multi-pixel GTM setups.
Marketing Pixel Deduplication: Preventing Double-Counted Conversions
When browser pixels and server-side APIs both fire for the same conversion, platforms count it twice. This guide covers deduplication strategies for all major advertising platforms.
Multi-Channel Pixel Strategy: Coordinating Tracking Across Advertising Platforms
Running pixels from multiple ad platforms introduces complexity and data conflicts. This guide covers a systematic multi-channel pixel strategy that keeps tracking clean across all channels.