Free Website Tracking
Checker
Scan your website in seconds. See exactly where your tracking breaks and get prioritised fixes for both client and server-side setups.
Works with any URL, including subdomains. Results based on page HTML and GTM container analysis.
This takes about 15 seconds…
Full audit scope
What the audit covers
The audit reviews every collection in your tracking stack with a clear status and a direct fix. So you always know what to do next.
1 Advertising pixels and Conversions APIs
The audit detects every advertising tag (Google Ads, Meta Ads, TikTok etc.) on your website. For each one, it checks whether client-side and server-side connections actually get conversions to your ad platforms so you always know where you are losing money.
2 Server-Side Tracking
Because every tracking library (GTM in particular) on your site runs through your conversion tracking through your site data-layer, the audit checks everything: whether your site runs server-side GTM and whether all the tags are set up correctly in the best way possible.
3 Cookies
Every tracking cookie on your site, first-party and third-party, with an overview of cookie settings. Context is crucial to accurately interpret your tracking data — this will always give you guidance on what to do with cookies.
4 Consent Banner
Any digital business requires a consent banner or presents one and whether loading scripts require it. A proper consent mode setup can also directly protect your analytics. This audit will check your consent banner and directly tell you where the room for improvement is.
Benefits
What you gain by fixing your tracking
Your tracking is the foundation of your performance across three key areas.
Advertising platforms
- Ad algorithms optimise on the data you actually have
- Lower cost-per-acquisition
- Smarter audiences
- Retargeting accuracy
Analytics & Attribution
- See all your revenue across channels
- Fewer missing sessions
- Infinite data retention
- Reliable conversion rate
Compliance + Data
- GDPR compliance
- ITP-proof tracking
- No data leakage
- Audit trail ready
Process
How it works
Enter your URL
The tool scans your website and GTM container in real time, free, no login required.
See your Data Trust Score
Get an instant preview of your score, indicating how valuable your data is, with a breakdown across 4 categories.
Get your full action plan
Enter your email, unlock the full report, see every finding per check, with a clear status and a step-by-step fix.
Improve your tracking
Use our actionable, prioritised fixes to implement tracking improvements that actually move the needle.
Next steps
Three ways to act on your results
Every issue found has a clear path to fixing it — choose the approach that fits you best.
Fix it yourself
Every finding has a step-by-step guide to fix the issue in your GTM and ad platforms.
Browse guidesTalk with us
Our team helps you find the right plan to implement all the tracking improvements in your results.
Book a callFull tracking audit
Our team does an expert review of your entire setup, across all your channels, with a step-by-step action plan.
Start auditSupport
Questions and answers
Yes, the Tracking Checker is completely free to use. Enter any URL and get your tracking score instantly. Entering your email unlocks the full detailed report.
No. We only scan the publicly-visible page HTML and GTM container. We never access your analytics accounts, ad platforms, or any private data.
The checker scans for: GTM tags and their configurations, Google Analytics 4, Google Ads conversion tags, Meta Pixel and Conversions API, server-side tracking setup, cookie types and consent banners.
Run it whenever you make changes to your tracking setup, launch a new ad campaign, notice conversion discrepancies, or want to ensure your setup is fully optimised.
Your scan result gets a unique private URL (audit link) that only you have. You can share it with your team by copying the link — it's not publicly indexed.
Yes. The tool only reads publicly available information (page source and GTM container scripts) — the same data any browser can access. It's commonly used to audit competitor tracking stacks.
Your score shows the percentage of potential tracking coverage you currently have. A low score means you're missing data that could improve your ad performance. Check the recommended improvements in your report and prioritise the highest-impact fixes first.
Absolutely. The audit checks the quality of your server-side setup — not just whether it exists. Many server-side implementations have misconfigured tags, missing parameters, or suboptimal event mapping.
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Your tracking is your foundation.
Make it solid.
Every fix in your report can be implemented quickly. Create a free account and receive your tracking conversations today.
Start my audit →Why Your Tracking Score Matters
Every point lost from your tracking score represents real conversion data that never reaches your ad platforms. A 20% data gap in Google Ads means Smart Bidding optimises on incomplete signals — leading to higher cost per acquisition and lower ROAS. This free tracking checker gives you an instant audit of your entire measurement stack so you know exactly what to fix first.