Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
Element Visibility Triggers in GTM: Tracking What Users Actually See
GTM's element visibility trigger fires when a specific element enters the user's viewport. Learn how to use it for CTA tracking, ad impression measurement, and content engagement.
Using the GTM API to Automate Container Management
The Google Tag Manager API lets you create, update, and publish tags programmatically. Learn when and how to use the GTM API for container automation at scale.
GTM Community Templates: The Best Ones and How to Vet Them
GTM's Community Template Gallery offers hundreds of pre-built tag templates. Learn which ones are worth using and how to evaluate a template for safety before adding it to your container.
How to Document Your GTM Container (Templates Included)
Poor GTM documentation is a maintenance and handover nightmare. Learn how to document your container systematically with naming conventions, tag notes, and change logs.
10 Common GTM Mistakes That Silently Break Your Data
These GTM mistakes don't throw errors — they silently corrupt your data for weeks before anyone notices. Here are the 10 most common ones and how to fix them.
How to Set Up Cross-Domain Tracking in Google Tag Manager
Users who move between two or more domains lose tracking continuity without cross-domain configuration. Learn how to set up cross-domain tracking correctly in GTM.
GTM for WordPress: The Right Way to Install and Configure
Installing GTM on WordPress correctly requires choosing the right method and avoiding the common pitfalls. Learn the recommended approach for clean, reliable GTM on WordPress.
GTM for Shopify: What Works, What Doesn't, and Workarounds
Shopify restricts GTM on checkout pages. Learn what GTM can do on Shopify, where it cannot reach, and the workarounds for complete ecommerce conversion tracking.
How to Track Single Page Applications (React, Vue, Angular) with GTM
SPAs like React, Vue, and Angular don't reload pages on navigation — which breaks standard GTM page view tracking. Here's how to track SPAs correctly with GTM.
Server-Side GTM vs Web GTM: What's the Difference?
Understand the key differences between server-side GTM and web GTM — when to use each, what problems server-side solves, and what it costs.
How GTM Affects Page Speed (And How to Minimize the Impact)
GTM adds to page load time — but how much? Learn what actually impacts performance and practical steps to minimize GTM's effect on Core Web Vitals.
GTM User Permissions and Governance for Agencies and Teams
Learn how to manage GTM user permissions, container access, workspaces, and approval workflows to keep your tracking setup secure and reliable.