Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
Server-Side Tracking for Shopify: Options and Implementation Paths
Implementing server-side tracking on Shopify requires navigating platform restrictions. Here are the main options and implementation paths for Shopify stores.
First-Party Cookies via Server-Side Tracking: Extending Cookie Lifetime Beyond Safari ITP
Safari's ITP limits JavaScript-set cookies to 7 days. Server-side tracking sets cookies at the HTTP header level, bypassing ITP and extending lifetime to 2 years.
Setting Up a Custom Subdomain for Your Tagging Server (And Why It Matters)
Running your sGTM on a custom subdomain (collect.yourdomain.com) makes it first-party and ad-blocker resistant. Learn how to set it up and why it's essential for server-side tracking.
How Much Does Server-Side Tracking Cost? Cloud Run, App Engine, and Hosted Options
Server-side tracking infrastructure costs range from $10 to $200+ per month depending on traffic and hosting. Here's what you will actually pay for each option.
How Ad Blockers Are Eating Your Data (And What Server-Side Tracking Recovers)
Ad blockers affect 20-40% of desktop traffic and silently remove your analytics data. Learn exactly what gets blocked, how much data you are losing, and how server-side tracking recovers it.
Client-Side vs Server-Side Tracking: A Practical Comparison
Client-side and server-side tracking each have strengths and limitations. Here's a practical comparison across data quality, privacy compliance, cost, and implementation complexity.
Server-Side GTM Setup Guide: From Zero to Live Tagging Server
A step-by-step guide to setting up server-side Google Tag Manager from scratch — including choosing a host, deploying the container, and routing your first events through the server.
Server-Side Tracking Explained in Plain English
Server-side tracking sounds technical but the concept is simple. Learn what it is, why it matters for data quality, and whether your business needs it.
When to Hire a GTM Specialist vs Doing It In-House
Should your team manage GTM in-house or hire a specialist? This guide helps you decide based on complexity, resource availability, and the cost of getting it wrong.
Security in GTM: Preventing Malicious Tags and Managing Custom HTML Risk
GTM can be a security risk if not managed carefully. Learn how to secure your container against malicious tags, unauthorised access, and Custom HTML vulnerabilities.
GTM Zones and Multiple Containers: When One Container Is Not Enough
GTM Zones let you isolate sections of your website with separate container configurations. Learn when one container is not enough and how Zones can help.
How to Fire GTM Tags Only Once Per Page, Session, or User
Some tracking events should fire only once — not every time a trigger condition is met. Learn the GTM techniques for controlling how many times a tag fires.