Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
Setting Up Google Ads Conversion Tracking for WooCommerce
Step-by-step guide to setting up Google Ads conversion tracking for WooCommerce — including GTM data layer, dynamic purchase values, enhanced conversions, and deduplication.
How Enhanced Conversions for Leads Improve Smart Bidding Performance
Enhanced conversions for leads use hashed first-party data to connect offline sales to Google Ads clicks — dramatically improving Smart Bidding signal quality for B2B businesses.
Google Ads Conversion Windows: How to Choose the Right Attribution Settings
Learn how Google Ads conversion windows work, how to choose the right click-through and view-through window lengths, and how wrong settings lose conversions.
How to Import Salesforce/HubSpot Leads into Google Ads as Offline Conversions
Step-by-step guide to importing qualified leads and closed deals from Salesforce or HubSpot into Google Ads as offline conversions — with GCLID capture and upload instructions.
GCLID Explained: How Google Ads Attribution Actually Works
What is a GCLID? Learn how Google Click Identifiers power Google Ads attribution, why they matter for conversion tracking, and what happens when they break.
Primary vs Secondary Conversions in Google Ads: How to Configure Them Correctly
Learn the difference between primary and secondary conversion actions in Google Ads, how each affects Smart Bidding, and how to configure them for accurate optimisation.
How to Track Form Submissions as Google Ads Conversions (Without Counting Spam)
Learn how to accurately track form submissions as Google Ads conversions while filtering out spam, bots, and internal submissions — step by step.
Google Ads Conversion Tracking for Lead Gen Businesses: A Step-by-Step Setup
Complete step-by-step guide to setting up Google Ads conversion tracking for lead generation businesses. Forms, calls, offline conversions, and CRM integration.
How to Set Up Conversion Value Tracking for Value-Based Bidding
Learn how to set up conversion value tracking to enable Target ROAS and value-based bidding in Google Ads. Step-by-step guide for ecommerce and lead gen.
Offline Conversion Tracking in Google Ads: Connecting Your CRM to Ad Spend
Connect your CRM to Google Ads with offline conversion tracking. Learn how to upload closed deals and let Smart Bidding optimise for real revenue, not just leads.
How to Track Phone Calls from Google Ads (Website Calls, Call Extensions, Call-Only Ads)
Learn how to track phone calls from Google Ads including website call tracking, call extensions, and call-only ads. Full setup guide for 2026.
Enhanced Conversions Explained: What They Are and Why You Need Them
Enhanced conversions improve Google Ads measurement by using hashed first-party data. Learn what they are, how they work, and how to set them up in 2026.