Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
How Often Should You Audit Your GA4 Setup? A Maintenance Calendar
GA4 configurations drift over time. This maintenance calendar outlines what to check monthly, quarterly, and annually to keep your GA4 data quality high.
GA4 vs Alternative Analytics Platforms: An Honest Comparison
GA4 is the default choice but not the only option. This honest comparison covers GA4 vs Matomo, Plausible, Mixpanel, and Heap — for different business needs and privacy requirements.
Predictive Metrics in GA4: Purchase Probability and Churn Probability
GA4's predictive metrics use machine learning to predict which users are likely to purchase or churn. Learn how they work and how to use them for audience building and bidding.
GA4 Landing Page Reports: How to Analyse and Act on Them
GA4's landing page report shows which pages users enter your site from. Learn how to read the report, segment it by channel, and use the data to improve landing page performance.
The Most Misunderstood GA4 Metrics and What They Actually Mean
GA4 introduced new metrics and changed how existing ones work. Here are the most misunderstood GA4 metrics — active users, engaged sessions, key events, and more — correctly explained.
GA4 Reporting Identity: Blended, Observed, and Device-Based Explained
GA4 Reporting Identity controls how users are counted across sessions and devices. Learn the difference between Blended, Observed, and Device-based settings and which to use.
Debugging GA4: DebugView, Realtime, and Tag Assistant Walkthrough
GA4 provides three debugging tools — DebugView, Realtime, and Tag Assistant. This walkthrough explains when and how to use each one for diagnosing GA4 tracking issues.
GA4 Property Structure: Accounts, Properties, and Data Streams for Multi-Site Businesses
GA4's account/property/data stream hierarchy is different from UA. This guide explains the right structure for businesses with multiple websites, apps, or brands.
How to Build a GA4 Measurement Plan Before Touching the Interface
A GA4 measurement plan defines what you will track before you configure anything. Learn the framework for building a measurement plan that aligns analytics with business goals.
GA4 Consent Mode Integration: Behavioural Modelling Explained
GA4 Consent Mode uses behavioural modelling to estimate conversions from users who declined consent. Learn how it works and how to implement it correctly for GDPR compliance.
Engagement Rate vs Bounce Rate: How GA4 Measures Engagement
GA4 replaced bounce rate with engagement rate — a fundamentally different metric. Learn what engaged sessions means, how engagement rate is calculated, and what benchmarks to aim for.
GA4 User ID Implementation: Tracking Logged-In Users Across Devices
GA4 User ID lets you track authenticated users across devices and sessions. Learn how to implement it, what it enables in reports, and the privacy considerations required.