Google Tag Manager Expert Services

Universal Analytics to GA4 Migration

Translate your UA measurement setup into a clean, accurate GA4 property.

Expert UA to GA4 migration service. We accurately translate your Universal Analytics setup into a properly configured GA4 property with no gaps.

200+
GTM Containers Audited
98%
Tracking Accuracy Rate
40+
Platforms Integrated
5★
Average Client Rating
Universal Analytics has been sunset, but many businesses are still running GA4 properties that were set up hastily and don't accurately replace their UA measurement. Adslytics reviews your UA setup (or historical exports), understands what you were measuring, and rebuilds it correctly in GA4.

Ready to Get Your Tracking Set Up Properly?

What's Included in This Service

Everything you need for accurate, reliable tracking — delivered end-to-end.

UA property review and export

Goal-to-conversion event mapping

Event schema translation

UA enhanced ecommerce to GA4 ecommerce migration

Custom variable to GA4 parameter mapping

Filter recreation (UA views to GA4 data filters)

Annotation recreation in GA4 notes

Looker Studio report reconnection to GA4

Historical data export guidance

Full migration documentation

How We Work

Our proven 4-step process delivers results every time.

01

Discovery & Audit

We review your existing tracking setup, identify gaps and issues, and define the exact scope of work needed.

02

Implementation Plan

We design the data layer schema, tag architecture, and consent configuration before touching anything.

03

Build & QA

All tags, triggers, and variables are built in a GTM workspace and verified in Preview mode before publishing.

04

Verify & Handover

Test conversions, GA4 DebugView confirmation, and full documentation handed to your team.

Why Choose Adslytics?

Google Tag Manager Experts Only

Our GTM experts focus exclusively on GTM, GA4, and conversion tracking — not generalist digital marketing.

Data-Verified Results

Every implementation is cross-referenced against backend data — not just assumed to be working.

Full Documentation

You receive a complete implementation specification — not a black box you are dependent on us to maintain.

Fast Turnaround

Most setups and audits are delivered within 2–5 business days, not weeks.

What Our Clients Say

Real results from real businesses.

"Adslytics did a great job with our GA4 analysis and report. They were able to put complex analytics data into a very understandable document for our client. Highly recommend!"

Eric H.

Digital Agency Owner

"The team was quick with responses, very knowledgeable about issues, and helpful throughout the process. I appreciated their work habits and would hire Adslytics again."

Nick T.

Marketing Manager

"Adslytics is a very professional agency that managed our project successfully. They delivered exactly what was promised and I will definitely hire them again in the future!"

Hady M.

E-commerce Business Owner

Ready to Get Started with Universal Analytics to GA4 Migration?

Get accurate conversion tracking that powers smarter ad decisions. Book a free 30-minute consultation.

Frequently Asked Questions

UA properties that were not deleted are still accessible in read-only mode for historical reference.
GA4 ecommerce uses a different event and parameter schema. The concepts are similar but require a complete rebuild of the tracking implementation.
No — GA4 counts sessions, users, and bounces differently. Expect some metric differences that are normal and expected.
GA4 uses data filters and comparisons rather than views. We recreate your view-based segmentation using GA4 comparisons and Looker Studio filters.
We advise on exporting key historical UA data to BigQuery or spreadsheets for long-term reference.
Yes — we review any custom JavaScript or dataLayer implementation and translate it to GA4's event model.
Once GA4 has 12+ months of data it can be used for YoY comparisons. For earlier periods, UA exports serve as the reference.
Yes — we rebuild key reports in GA4's Explore tool and Looker Studio connected to GA4.
We recreate data retention settings, consent mode, and IP anonymisation in GA4.
Contact us with access to your GA4 property and ideally a note about what you were measuring in UA.

Universal Analytics to GA4 Migration — Done Right, First Time.

Stop losing revenue to broken tracking. Get it fixed today.

Talk to Us, It's Free

We are always willing to help. Let us know what you are looking for, and we will develop a unique solution for you.

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Business Hours

Our support Hotline is available 24 Hours

Toll Free

+1 (818) 245-8385