GA4 TRACKING AUDIT
GA4 Tracking Audit
Full audit of your GA4 tracking — every event, conversion, and tag reviewed.
- Full GTM container tag audit
- GA4 event accuracy testing
- Conversion event validation
- Data filter review
Founder Muhammad Farooq: Top Rated Plus on Upwork · 100% Job Success · 237+ projects · $100K+ earned
About This Service
What Is GA4 Tracking Audit?
A GA4 tracking audit assesses the accuracy and completeness of your entire GA4 implementation, examining every event, trigger, parameter, and configuration setting against a documented standard to identify what is working correctly, what is broken, and what is missing. Most GA4 implementations that have been live for more than a few months have accumulated issues that have gone unnoticed because nobody has checked systematically.
The audit process covers base tag firing coverage, event trigger accuracy across all page types, parameter value correctness in DebugView, custom dimension registration completeness, conversion event accuracy, data filter status, and Google Ads conversion import verification. Each area is checked independently so findings are specific and actionable.
Adslytics delivers a prioritised audit report that distinguishes between critical data accuracy issues, configuration gaps that limit reporting capability, and best-practice recommendations. Every finding includes the specific location in GTM or GA4 where the issue exists, the impact on your data, and the exact steps to resolve it.
What You Get
Every GA4 Tracking Audit Engagement Includes
Full GTM container tag audit
GA4 event accuracy testing
Conversion event validation
Data filter review
Property settings audit
Linked account verification (Ads, Search Console)
Enhanced Measurement configuration check
Custom dimension and metric review
Data quality assessment
Prioritised finding and fix report
Our Process
How We Deliver GA4 Tracking Audit
Audit & Review
We examine your existing setup, ad accounts, and analytics to understand exactly what needs to be built or fixed.
Scope & Price
You receive a clear, fixed-price quote with defined deliverables before any work begins. No surprises.
Build & Test
We implement and verify everything in GTM Preview mode, DebugView, or the relevant platform debugger before going live.
Deliver & Document
We launch, confirm all tracking fires correctly, and hand over full written documentation of everything built.
Why Adslytics
The Difference a Specialist Makes
Google-Certified Specialists
Every project is handled by a Google-certified tracking specialist. Not an account manager. Not a junior contractor. The person on your project is the expert.
Fixed-Price, No Surprises
You see the exact price before work starts. We scope every project fully before quoting — so you know what you are getting and what it costs, with no ongoing meter running.
Full Written Documentation
Every delivery includes documentation of what was built, what triggers each event, and how to verify it. Your team can maintain it without coming back to us.
Direct Access to Your Specialist
You communicate directly with the person doing the work. No ticketing systems, no account managers relaying messages. Direct Slack or WhatsApp contact throughout.
Verified Reviews
What Clients Say
"We'd been running GA4 for six months with barely any useful data — missing events, broken funnels, no purchase data. After the audit and rebuild we finally have accurate revenue figures and a proper conversion funnel. Completely transformed how we report."
Sarah Kim
Head of Marketing
"The GA4 migration from Universal Analytics was blocking our whole reporting stack. The team handled the full migration, set up matching custom events and built us a Looker Studio dashboard that replaced our old UA reports within days."
David Marsh
Growth Manager
"Our GA4 was technically installed but 90% of the custom events we needed weren't firing. After the setup service we have scroll depth, video plays, form submissions and checkout steps all tracking correctly. Now we can actually optimise."
Lisa Park
Marketing Director
FAQ
Frequently Asked Questions
Real answers to questions we hear from clients before starting a GA4 Tracking Audit project.
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Get Your GA4 Tracking Audit
Done Right
Fixed price. Fast delivery. Full documentation included.
Get a Free Quote →Free Expert Review
Get a Free Tracking Review
Send your site. We check your tags and ad platform settings, then reply with what is broken and a fixed quote. No obligation.
- Same-day response on all enquiries
- Google-certified specialist reviews your setup
- Written summary of every issue found
- Fixed-price quote to resolve each item
Get a free tracking review
Send your site. We check your tags and ad platform settings, then reply with what is broken and a fixed quote.
Thank You!
We'll review your setup and get back to you within a few hours.