GA4 ECOMMERCE AUDIT

GA4 Ecommerce Audit

Verify your GA4 ecommerce tracking is accurate and complete.

Purchase event accuracy check
Revenue value verification (vs. actual orders)
Transaction ID deduplication check
Product array completeness review

Get a free tracking review Check your tags free

Founder Muhammad Farooq: Top Rated Plus on Upwork · 100% Job Success · 237+ projects · $100K+ earned

Free Consultation

Get a Free Review of Your GA4 Ecommerce Audit

Thank You!

We'll get back to you within a few hours.

Full Name *

Email Address *

Phone Number

Website URL

Service Required

Tell us about your project *

Protected by reCAPTCHA — Privacy & Terms

Fixed Price

No surprises

2–5 Days

Fast delivery

30-Day

Support

About This Service

What Is GA4 Ecommerce Audit?

A GA4 ecommerce audit examines every layer of your ecommerce tracking implementation including data layer, GTM tags, GA4 event configuration, and conversion setup, and identifies every discrepancy between the data being collected and the accurate ecommerce data your business needs. Revenue figures that do not match your order management system and funnel steps showing impossible conversion rates are all symptoms an ecommerce audit will diagnose.

The audit covers purchase event deduplication, transaction ID handling, revenue value accuracy, items array completeness, add-to-cart and checkout event firing, refund event configuration, and the Google Ads conversion import that feeds smart bidding. Each layer is checked against the expected schema and verified with test transactions where necessary.

Adslytics delivers the GA4 ecommerce audit as a written report with a severity rating for each finding and a specific fix recommendation. For businesses that want issues resolved immediately, we offer an audit-plus-fix engagement where audit findings are addressed in the same project.

Quick Facts

Delivery 2–5 business days

Pricing Fixed upfront quote

Access Needed GTM + relevant account

Support 30 days post-delivery

Certification Google-certified specialist

Output Written documentation

What You Get

Every GA4 Ecommerce Audit Engagement Includes

Purchase event accuracy check

Revenue value verification (vs. actual orders)

Transaction ID deduplication check

Product array completeness review

Checkout funnel event coverage check

Cart event tracking verification

Ecommerce data layer review

Revenue discrepancy root cause analysis

Refund event configuration check

Prioritised ecommerce fix report

Our Process

How We Deliver GA4 Ecommerce Audit

Audit & Review

We examine your existing setup, ad accounts, and analytics to understand exactly what needs to be built or fixed.

Scope & Price

You receive a clear, fixed-price quote with defined deliverables before any work begins. No surprises.

Build & Test

We implement and verify everything in GTM Preview mode, DebugView, or the relevant platform debugger before going live.

Deliver & Document

We launch, confirm all tracking fires correctly, and hand over full written documentation of everything built.

Start Your Project →

Why Adslytics

The Difference a Specialist Makes

Google-Certified Specialists

Every project is handled by a Google-certified tracking specialist. Not an account manager. Not a junior contractor. The person on your project is the expert.

Fixed-Price, No Surprises

You see the exact price before work starts. We scope every project fully before quoting — so you know what you are getting and what it costs, with no ongoing meter running.

Full Written Documentation

Every delivery includes documentation of what was built, what triggers each event, and how to verify it. Your team can maintain it without coming back to us.

Direct Access to Your Specialist

You communicate directly with the person doing the work. No ticketing systems, no account managers relaying messages. Direct Slack or WhatsApp contact throughout.

Verified Reviews

What Clients Say

"We'd been running GA4 for six months with barely any useful data — missing events, broken funnels, no purchase data. After the audit and rebuild we finally have accurate revenue figures and a proper conversion funnel. Completely transformed how we report."

Sarah Kim

Head of Marketing

"The GA4 migration from Universal Analytics was blocking our whole reporting stack. The team handled the full migration, set up matching custom events and built us a Looker Studio dashboard that replaced our old UA reports within days."

David Marsh

Growth Manager

"Our GA4 was technically installed but 90% of the custom events we needed weren't firing. After the setup service we have scroll depth, video plays, form submissions and checkout steps all tracking correctly. Now we can actually optimise."

Lisa Park

Marketing Director

FAQ

Frequently Asked Questions

Real answers to questions we hear from clients before starting a GA4 Ecommerce Audit project.

Ask Us Anything →

Whether purchase events fire reliably on order completion, whether revenue values are correct, whether product data is complete, and whether the checkout funnel is fully tracked.

By comparing GA4 reported revenue against your e-commerce platform's revenue for the same date range. A 95%+ match rate is the target.

Missing purchase events (order completed without tag firing), duplicate purchases (tag firing twice), wrong revenue field (including/excluding tax inconsistently), or currency mismatches.

Purchase events firing on page load rather than on confirmed order completion — inflating purchase counts on page refreshes.

Yes — we verify each item in the array has the required fields (item_id, item_name, price, quantity) and that the totals are correct.

Yes — we regularly audit GA4 ecommerce implementations on Shopify, WooCommerce, Magento, and custom platforms.

We implement GA4 purchase tracking from scratch as part of the audit-plus-setup engagement.

Using GTM Preview mode with test transactions in development environments, or DebugView with a real test order on the live site.

GA4 Analyst or Editor access, GTM Editor access, and ideally access to a sample of actual order records for revenue comparison.

1–2 business days depending on the complexity of the ecommerce setup.

All Services