GA4 CONVERSION AUDIT

GA4 Conversion Audit

Verify your GA4 conversions are accurate and optimised correctly.

Key Event inventory review
Conversion firing condition testing
Counting method verification
Conversion value accuracy check

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Founder Muhammad Farooq: Top Rated Plus on Upwork · 100% Job Success · 237+ projects · $100K+ earned

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Fixed Price

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2–5 Days

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30-Day

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About This Service

What Is GA4 Conversion Audit?

A GA4 conversion audit examines every event marked as a key event in your property and assesses whether each one is correctly defined, reliably firing, and generating accurate conversion counts. Conversion misconfiguration is among the most consequential analytics errors because incorrect conversions corrupt ROAS calculations, misdirect advertising spend, and make it impossible to measure the actual return on your marketing activity.

The audit covers which events are currently marked as conversions, whether trigger conditions are correct, whether there are deduplication issues causing double-counting, whether conversion counts match expected volumes, and whether the Google Ads conversion import is pulling from the correct GA4 events. Both over-counting and under-counting are identified.

Adslytics delivers a conversion audit report that assesses each conversion event individually. Critical issues including conversions with significantly incorrect counts are highlighted as immediate priority fixes. The report distinguishes between events that should be conversions, events that should not be, and events that are correctly configured.

Quick Facts

Delivery 2–5 business days

Pricing Fixed upfront quote

Access Needed GTM + relevant account

Support 30 days post-delivery

Certification Google-certified specialist

Output Written documentation

What You Get

Every GA4 Conversion Audit Engagement Includes

Key Event inventory review

Conversion firing condition testing

Counting method verification

Conversion value accuracy check

Duplicate conversion detection

Google Ads import status check

Smart Bidding signal quality assessment

Micro-conversion vs. primary conversion review

Conversion window configuration check

Conversion audit finding report

Our Process

How We Deliver GA4 Conversion Audit

Audit & Review

We examine your existing setup, ad accounts, and analytics to understand exactly what needs to be built or fixed.

Scope & Price

You receive a clear, fixed-price quote with defined deliverables before any work begins. No surprises.

Build & Test

We implement and verify everything in GTM Preview mode, DebugView, or the relevant platform debugger before going live.

Deliver & Document

We launch, confirm all tracking fires correctly, and hand over full written documentation of everything built.

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Why Adslytics

The Difference a Specialist Makes

Google-Certified Specialists

Every project is handled by a Google-certified tracking specialist. Not an account manager. Not a junior contractor. The person on your project is the expert.

Fixed-Price, No Surprises

You see the exact price before work starts. We scope every project fully before quoting — so you know what you are getting and what it costs, with no ongoing meter running.

Full Written Documentation

Every delivery includes documentation of what was built, what triggers each event, and how to verify it. Your team can maintain it without coming back to us.

Direct Access to Your Specialist

You communicate directly with the person doing the work. No ticketing systems, no account managers relaying messages. Direct Slack or WhatsApp contact throughout.

Verified Reviews

What Clients Say

"We'd been running GA4 for six months with barely any useful data — missing events, broken funnels, no purchase data. After the audit and rebuild we finally have accurate revenue figures and a proper conversion funnel. Completely transformed how we report."

Sarah Kim

Head of Marketing

"The GA4 migration from Universal Analytics was blocking our whole reporting stack. The team handled the full migration, set up matching custom events and built us a Looker Studio dashboard that replaced our old UA reports within days."

David Marsh

Growth Manager

"Our GA4 was technically installed but 90% of the custom events we needed weren't firing. After the setup service we have scroll depth, video plays, form submissions and checkout steps all tracking correctly. Now we can actually optimise."

Lisa Park

Marketing Director

FAQ

Frequently Asked Questions

Real answers to questions we hear from clients before starting a GA4 Conversion Audit project.

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Events firing on page load instead of action completion, missing value parameters, duplicate event tags, wrong counting method, or events marked as conversions that shouldn't be.

When a conversion event fires more than once per actual business conversion — for example, firing on every page view instead of once on the thank-you page.

When real conversions don't trigger the GA4 event — usually caused by GTM trigger failures, AJAX submissions not tracked, or cross-domain session breaks.

By completing a real test conversion on the website and verifying in DebugView that exactly one conversion event fires with correct parameters.

We check the Google Ads conversion import status and verify the import is active, using the right counting method, and attributed correctly.

Yes — some users' conversions are missed while others' are counted multiple times. Net effect depends on which issue dominates.

How well your GA4 conversion data represents real business value — high-quality signals enable Google Ads to bid more effectively.

Only as secondary, observation-only conversions — not as primary bidding conversions, as they dilute the quality of your Smart Bidding signals.

In Google Ads → Tools → Conversions → check the status of each GA4-imported conversion action.

After any major website change, GTM update, or when your conversion data looks suspicious. Annually at minimum.

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