GA4 PROPERTY SETUP

GA4 Property Setup

GA4 property created and configured correctly from day one.

New GA4 property creation
Web data stream setup
Mobile app data stream (if applicable)
Tag deployment via GTM

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Fixed Price

No surprises

2–5 Days

Fast delivery

30-Day

Support

About This Service

What Is GA4 Property Setup?

A GA4 property is the container that holds your web and app data streams, configuration settings, and event and conversion data. Setting up a GA4 property correctly at the beginning prevents the compounding data quality issues that come from properties created quickly without reviewing all settings.

Property setup involves more than clicking Create Property. It requires linking to Google Ads, Search Console, and BigQuery; configuring data streams with the correct measurement IDs; setting up user access with appropriate permission levels; configuring data retention to align with your privacy policy; and enabling the integrations that allow you to use GA4 data for advertising and reporting.

Adslytics configures GA4 properties to a production standard, fully documented, fully linked to your advertising and search accounts, and with settings that reflect your business data needs. Clients receive a written handover detailing every setting and every integration with instructions for how to verify each one is working.

Quick Facts

Delivery 2–5 business days

Pricing Fixed upfront quote

Access Needed GTM + relevant account

Support 30 days post-delivery

Certification Google-certified specialist

Output Written documentation

What You Get

Every GA4 Property Setup Engagement Includes

New GA4 property creation

Web data stream setup

Mobile app data stream (if applicable)

Tag deployment via GTM

First-party cookie duration setup

Cross-domain measurement configuration

Conversion event definition

Data quality filter configuration

Account linking (Ads, Search Console)

Property verification report

Our Process

How We Deliver GA4 Property Setup

Audit & Review

We examine your existing setup, ad accounts, and analytics to understand exactly what needs to be built or fixed.

Scope & Price

You receive a clear, fixed-price quote with defined deliverables before any work begins. No surprises.

Build & Test

We implement and verify everything in GTM Preview mode, DebugView, or the relevant platform debugger before going live.

Deliver & Document

We launch, confirm all tracking fires correctly, and hand over full written documentation of everything built.

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Why Adslytics

The Difference a Specialist Makes

Google-Certified Specialists

Every project is handled by a Google-certified tracking specialist. Not an account manager. Not a junior contractor. The person on your project is the expert.

Fixed-Price, No Surprises

You see the exact price before work starts. We scope every project fully before quoting — so you know what you are getting and what it costs, with no ongoing meter running.

Full Written Documentation

Every delivery includes documentation of what was built, what triggers each event, and how to verify it. Your team can maintain it without coming back to us.

Direct Access to Your Specialist

You communicate directly with the person doing the work. No ticketing systems, no account managers relaying messages. Direct Slack or WhatsApp contact throughout.

Verified Reviews

What Clients Say

"We'd been running GA4 for six months with barely any useful data — missing events, broken funnels, no purchase data. After the audit and rebuild we finally have accurate revenue figures and a proper conversion funnel. Completely transformed how we report."

Sarah Kim

Head of Marketing

"The GA4 migration from Universal Analytics was blocking our whole reporting stack. The team handled the full migration, set up matching custom events and built us a Looker Studio dashboard that replaced our old UA reports within days."

David Marsh

Growth Manager

"Our GA4 was technically installed but 90% of the custom events we needed weren't firing. After the setup service we have scroll depth, video plays, form submissions and checkout steps all tracking correctly. Now we can actually optimise."

Lisa Park

Marketing Director

FAQ

Frequently Asked Questions

Real answers to questions we hear from clients before starting a GA4 Property Setup project.

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Yes — you can have multiple properties under one Google Analytics account. We recommend one property per website or app, not per subdomain.

A data stream is a source of data flowing into your GA4 property — typically one per website or app. Multiple streams can feed into a single property.

The identifier for your GA4 data stream (format: G-XXXXXXXX). It's what you configure in GTM or your website tag to send data to your property.

Standard GA4 is free. GA4 360 is the enterprise paid version with higher quotas and additional features.

Yes — via the global site tag (gtag.js) added directly to your website. However, GTM is recommended for flexibility.

A Google Analytics account is the top-level container (usually one per business). A property is under an account and represents a specific website or app.

Yes — GA4 supports linking multiple Google Ads accounts.

We include a post-setup walkthrough so you understand what was configured and how to use the key reports.

We audit the existing property and reconfigure or rebuild as needed.

Data typically appears within a few minutes of deploying the GA4 tag.

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