GA4 CONFIGURATION

GA4 Configuration

Full GA4 property configuration by measurement specialists.

Data retention settings (14 months recommended)
Internal traffic filter setup
Referral exclusion list
Cross-domain tracking configuration

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Fixed Price

No surprises

2–5 Days

Fast delivery

30-Day

Support

About This Service

What Is GA4 Configuration?

GA4 configuration covers the full range of property settings that determine what data is collected, how it is processed, and who can access it. Many GA4 implementations are deployed with default settings that are inappropriate for production, including enhanced measurement features that should be disabled, missing referral exclusions, absent internal traffic filters, and unset data retention periods.

Proper GA4 configuration includes data stream settings review, enhanced measurement audit and selective enablement, internal traffic filter setup, referral exclusion list, cross-domain linking for multi-domain businesses, Google Signals activation, user-ID configuration where applicable, and data retention period aligned with your privacy policy. Each setting has a documented business reason, not just a technical one.

Adslytics approaches configuration systematically as an auditable baseline your team can return to and verify. Every configuration decision is documented in a written handover so future team members or agencies understand what is in place and can maintain it correctly.

Quick Facts

Delivery 2–5 business days

Pricing Fixed upfront quote

Access Needed GTM + relevant account

Support 30 days post-delivery

Certification Google-certified specialist

Output Written documentation

What You Get

Every GA4 Configuration Engagement Includes

Data retention settings (14 months recommended)

Internal traffic filter setup

Referral exclusion list

Cross-domain tracking configuration

Google Signals activation

User ID configuration

Event modify and create rules

Conversion counting method configuration

Session timeout settings

Property-level data settings

Our Process

How We Deliver GA4 Configuration

Audit & Review

We examine your existing setup, ad accounts, and analytics to understand exactly what needs to be built or fixed.

Scope & Price

You receive a clear, fixed-price quote with defined deliverables before any work begins. No surprises.

Build & Test

We implement and verify everything in GTM Preview mode, DebugView, or the relevant platform debugger before going live.

Deliver & Document

We launch, confirm all tracking fires correctly, and hand over full written documentation of everything built.

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Why Adslytics

The Difference a Specialist Makes

Google-Certified Specialists

Every project is handled by a Google-certified tracking specialist. Not an account manager. Not a junior contractor. The person on your project is the expert.

Fixed-Price, No Surprises

You see the exact price before work starts. We scope every project fully before quoting — so you know what you are getting and what it costs, with no ongoing meter running.

Full Written Documentation

Every delivery includes documentation of what was built, what triggers each event, and how to verify it. Your team can maintain it without coming back to us.

Direct Access to Your Specialist

You communicate directly with the person doing the work. No ticketing systems, no account managers relaying messages. Direct Slack or WhatsApp contact throughout.

Verified Reviews

What Clients Say

"We'd been running GA4 for six months with barely any useful data — missing events, broken funnels, no purchase data. After the audit and rebuild we finally have accurate revenue figures and a proper conversion funnel. Completely transformed how we report."

Sarah Kim

Head of Marketing

"The GA4 migration from Universal Analytics was blocking our whole reporting stack. The team handled the full migration, set up matching custom events and built us a Looker Studio dashboard that replaced our old UA reports within days."

David Marsh

Growth Manager

"Our GA4 was technically installed but 90% of the custom events we needed weren't firing. After the setup service we have scroll depth, video plays, form submissions and checkout steps all tracking correctly. Now we can actually optimise."

Lisa Park

Marketing Director

FAQ

Frequently Asked Questions

Real answers to questions we hear from clients before starting a GA4 Configuration project.

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Data retention, internal traffic exclusion, Google Ads linking, and conversion counting method are the most impactful settings to get right.

A GA4 feature that uses signed-in Google account data to enable cross-device tracking and demographic reporting. We configure it with the appropriate consent settings.

14 months is the maximum for standard GA4. We always set this on new properties to preserve as much historical data as possible.

Filters that exclude visits from your own office, developers, and QA teams so your analytics data isn't contaminated by internal traffic.

A configuration that prevents your payment gateway domain (e.g., Stripe, PayPal) from appearing as a referral traffic source after checkout.

GA4 can count every conversion event or only one per session. For purchases, every conversion should be counted; for leads, once per session is usually preferred.

GA4 stores revenue in a single default currency. We configure the correct default currency for your business.

GA4 admin features that let you rename events and set parameters without code changes. Useful for cleaning up event naming without touching GTM.

Typically half a day for a standard property configuration.

No — most configuration is done in the GA4 admin interface. Tag-related changes require GTM access.

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