GOOGLE ANALYTICS 4 AUDIT

Google Analytics 4 Audit

Expert review of your GA4 property — find every issue and gap.

Full GA4 property configuration review
Event firing accuracy assessment
Conversion action validation
Data filter and spam traffic check

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Founder Muhammad Farooq: Top Rated Plus on Upwork · 100% Job Success · 237+ projects · $100K+ earned

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Fixed Price

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2–5 Days

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About This Service

What Is Google Analytics 4 Audit?

A GA4 audit examines every layer of your Google Analytics 4 implementation and produces a prioritised list of what is broken, what is missing, and what is misleading. Most businesses that have used GA4 for several months have accumulated configuration issues they are unaware of simply because no one has reviewed the setup systematically.

Common audit findings include conversion events counting duplicate interactions, internal traffic inflating session counts, enhanced measurement events firing on incorrect triggers, cross-domain tracking broken at subdomain boundaries, and event parameters missing the values needed to build useful reports. Any one of these issues distorts the data used to make marketing decisions.

Adslytics delivers a full written audit report with a severity rating for each finding, a specific fix recommendation, and an explanation of what the issue means for your data. You receive an honest assessment with clear next steps, whether you resolve the issues yourself or engage us to fix them.

Quick Facts

Delivery 2–5 business days

Pricing Fixed upfront quote

Access Needed GTM + relevant account

Support 30 days post-delivery

Certification Google-certified specialist

Output Written documentation

What You Get

Every Google Analytics 4 Audit Engagement Includes

Full GA4 property configuration review

Event firing accuracy assessment

Conversion action validation

Data filter and spam traffic check

Linked accounts verification (Ads, Search Console)

Enhanced Measurement configuration audit

Data layer accuracy review

Custom dimension and metric audit

Sampling and data threshold check

Prioritised findings and fix report

Our Process

How We Deliver Google Analytics 4 Audit

Audit & Review

We examine your existing setup, ad accounts, and analytics to understand exactly what needs to be built or fixed.

Scope & Price

You receive a clear, fixed-price quote with defined deliverables before any work begins. No surprises.

Build & Test

We implement and verify everything in GTM Preview mode, DebugView, or the relevant platform debugger before going live.

Deliver & Document

We launch, confirm all tracking fires correctly, and hand over full written documentation of everything built.

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Why Adslytics

The Difference a Specialist Makes

Google-Certified Specialists

Every project is handled by a Google-certified tracking specialist. Not an account manager. Not a junior contractor. The person on your project is the expert.

Fixed-Price, No Surprises

You see the exact price before work starts. We scope every project fully before quoting — so you know what you are getting and what it costs, with no ongoing meter running.

Full Written Documentation

Every delivery includes documentation of what was built, what triggers each event, and how to verify it. Your team can maintain it without coming back to us.

Direct Access to Your Specialist

You communicate directly with the person doing the work. No ticketing systems, no account managers relaying messages. Direct Slack or WhatsApp contact throughout.

Verified Reviews

What Clients Say

"We'd been running GA4 for six months with barely any useful data — missing events, broken funnels, no purchase data. After the audit and rebuild we finally have accurate revenue figures and a proper conversion funnel. Completely transformed how we report."

Sarah Kim

Head of Marketing

"The GA4 migration from Universal Analytics was blocking our whole reporting stack. The team handled the full migration, set up matching custom events and built us a Looker Studio dashboard that replaced our old UA reports within days."

David Marsh

Growth Manager

"Our GA4 was technically installed but 90% of the custom events we needed weren't firing. After the setup service we have scroll depth, video plays, form submissions and checkout steps all tracking correctly. Now we can actually optimise."

Lisa Park

Marketing Director

FAQ

Frequently Asked Questions

Real answers to questions we hear from clients before starting a Google Analytics 4 Audit project.

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Property setup, data streams, event tracking, conversion configuration, data filters, linked accounts, custom dimensions, and data quality.

Signs include: conversions that don't match business results, traffic that looks wrong, missing event data, or a setup inherited from a previous agency.

A written report with findings, severity ratings, and a prioritised fix list — covering both critical issues and optimisation opportunities.

Typically 1–2 business days for a standard website GA4 property.

We offer audit-only or audit-plus-remediation. We provide a fix quote after the audit is complete.

Viewer or Editor access to the GA4 property and ideally GTM access to review the tag configuration.

Yes — we regularly audit properties set up by other agencies or internally.

Conversion events incorrectly configured — either tracking the wrong events, firing on page load instead of actual conversion, or duplicate counting.

Yes — we check data filters and identify if spam or bot traffic is inflating your numbers.

We'll recommend a rebuild with a fixed-fee quote and can rebuild clean from scratch.

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