Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
How to Measure Product Page Performance Beyond Conversion Rate
Product page conversion rate is a single metric. GA4 ecommerce tracking enables deeper product page analysis — from content engagement to product comparison behaviour.
Subscription Ecommerce Tracking: First Orders vs Renewals
Subscription businesses need to track first orders and renewal orders separately in GA4. Learn how to implement subscription ecommerce tracking and analyse customer lifetime value.
Tracking Upsells, Cross-Sells, and Post-Purchase Offers in Your Store
Upsells and cross-sells add significant revenue but are invisible in standard ecommerce reports. Learn how to track them properly in GA4 to measure their true contribution.
Multi-Currency Ecommerce Tracking: Getting Revenue Right in GA4
Multi-currency stores must send the correct currency code with every purchase event. Learn how to handle currency in GA4 ecommerce tracking and configure revenue reporting correctly.
How to Track Discount Codes and Coupon Performance in GA4
GA4 has built-in support for tracking coupon codes at both the order and item level. Learn how to implement coupon tracking and analyse which discount codes drive the most revenue.
Product ID Mismatches: The Silent Killer of Ecommerce Reports
Product ID mismatches between your catalog and GA4 tracking break ecommerce reports silently. Learn how to identify, diagnose, and fix this common but damaging tracking problem.
Why Your GA4 Revenue Does Not Match Your Store Backend (And How Close It Should Be)
GA4 revenue never perfectly matches your order management system. This guide explains why the discrepancy exists, what's acceptable, and when it signals a real tracking problem.
BigCommerce Tracking Setup: What You Need to Know
BigCommerce has its own GA4 integration but it has limitations. This guide covers the native integration, custom pixel approach, and GTM implementation for complete ecommerce tracking.
Magento / Adobe Commerce Analytics Tracking Guide
GA4 ecommerce tracking for Magento 2 and Adobe Commerce — from GTM installation to custom data layer implementation for full purchase funnel analytics.
WooCommerce Ecommerce Tracking Setup: The Complete Guide
WooCommerce GA4 ecommerce tracking setup — from choosing the right plugin to custom GTM implementation with the WooCommerce data layer. Covers all approaches with pros and cons.
Shopify Ecommerce Tracking: Native Integration vs Custom Pixel vs GTM
Shopify offers multiple paths for GA4 ecommerce tracking. This comparison covers the native GA4 channel integration, Shopify Customer Events (custom pixels), and GTM implementation.
Refund Tracking in GA4: Keeping Revenue Data Honest
Without refund tracking, your GA4 revenue data overstates actual revenue. Learn how to implement the GA4 refund event for partial and full refunds to keep your analytics honest.