Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
How to Create a New Project in BigQuery: Step-by-Step Guide
Learn how to create a new project in Google BigQuery, set up billing, enable the API, and link it to GA4 for analytics — complete beginner guide.
How to Send Data from Facebook Ads to BigQuery: Step-by-Step Guide
Learn how to send Facebook Ads data to BigQuery for advanced analytics — using Supermetrics, Fivetran, n8n, or the Meta Marketing API directly.
BigQuery ML: Predictive Analytics for Customer Behaviour
BigQuery ML enables machine learning models built directly in SQL, without data science expertise. This guide covers practical BigQuery ML use cases for marketing analytics.
Combining Omnichannel Data in BigQuery for Complete Attribution
GA4 alone cannot attribute across all touchpoints if some happen offline or in CRM. BigQuery enables joining online analytics with CRM, advertising, and offline data for complete attribution.
A/B Test Analysis in BigQuery: Statistical Significance and Results
Running A/B tests with GA4 gives you raw data. Analyzing them in BigQuery gives you statistical rigor. This guide covers A/B test analysis SQL patterns for conversion experiments.
User Path Analysis in BigQuery: Understanding Navigation Sequences
User path analysis reveals how visitors navigate through your website before converting or leaving. BigQuery enables custom path analysis with SQL window functions on GA4 event data.
BigQuery Audience Export for Google Ads Remarketing
BigQuery enables building sophisticated advertising audiences from your complete analytics data. This guide covers exporting BigQuery-defined audiences to Google Ads for targeting.
Building a Marketing Analytics Dashboard from BigQuery Data
A well-designed BigQuery-powered dashboard gives marketing teams real-time insights across all channels. This guide covers dashboard design and implementation using BigQuery and Looker Studio.
BigQuery Scheduled Queries for Automated Analytics Reporting
Scheduled queries in BigQuery run automatically on a defined schedule, writing results to tables that power dashboards. This guide covers how to set up and manage scheduled queries.
Custom Channel Grouping in BigQuery for Marketing Attribution
GA4's default channel grouping does not match every business's traffic sources. BigQuery enables fully custom channel groupings with SQL CASE statements. This guide covers the patterns.
Calculating Customer Lifetime Value in BigQuery
Customer Lifetime Value (LTV) is a critical metric for growth strategy and ad spend decisions. This guide covers how to calculate LTV from GA4 BigQuery data using SQL.
Ecommerce Analysis in BigQuery: Revenue, Products, and Customers
BigQuery enables deep ecommerce analysis beyond GA4's reports. This guide covers revenue analysis, product performance, and customer purchase patterns using GA4 BigQuery event data.