Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
How to Track Single Page Applications (React, Vue, Angular) with GTM
SPAs like React, Vue, and Angular don't reload pages on navigation — which breaks standard GTM page view tracking. Here's how to track SPAs correctly with GTM.
Server-Side GTM vs Web GTM: What's the Difference?
Understand the key differences between server-side GTM and web GTM — when to use each, what problems server-side solves, and what it costs.
How GTM Affects Page Speed (And How to Minimize the Impact)
GTM adds to page load time — but how much? Learn what actually impacts performance and practical steps to minimize GTM's effect on Core Web Vitals.
GTM User Permissions and Governance for Agencies and Teams
Learn how to manage GTM user permissions, container access, workspaces, and approval workflows to keep your tracking setup secure and reliable.
Lookup Tables and RegEx Tables in GTM: Simplify Complex Setups
Learn how to use GTM Lookup Tables and RegEx Tables to replace messy custom JavaScript and simplify complex variable logic.
GTM Container Bloat: How to Clean Up Old Tags Without Breaking Tracking
Learn how to safely audit and clean up a bloated GTM container without accidentally breaking live conversion tracking or analytics.
How to Migrate Hardcoded Tags into Google Tag Manager Safely
Step-by-step guide to migrating hardcoded tracking tags into GTM without data loss, broken pixels, or duplicate events.
GTM Trigger Types Explained: When to Use Each One
A complete guide to every GTM trigger type — from Page View and Click to Scroll Depth, Timer, and Custom Events — with real use cases for each.
How to Track Scroll Depth, Video Views, and Engagement in GTM
Learn how to track scroll depth, YouTube video views, and on-page engagement events using Google Tag Manager's built-in triggers.
How to Track Button Clicks with Google Tag Manager
Step-by-step guide to tracking button clicks in GTM using Click triggers — covering CTA buttons, nav links, and dynamic elements.
Custom JavaScript Variables in GTM: 10 Practical Recipes
Unlock the full power of GTM with 10 custom JavaScript variable recipes — from reading DOM values to cookie parsing and URL extraction.
GTM Workspaces, Versions, and Environments: Publishing Without Breaking Things
GTM's workspace, version, and environment system protects your live tracking from experimental changes. Learn how to use all three for safe, collaborative container management.