Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
How to Track Promotions and Internal Campaigns in Your Store
GA4 supports promotion tracking for banners, pop-ups, and internal campaigns. Learn how to implement view_promotion and select_promotion to measure internal marketing effectiveness.
Checkout Funnel Tracking: begin_checkout, add_shipping_info, add_payment_info
Detailed guide to implementing GA4 checkout funnel events — begin_checkout, add_shipping_info, and add_payment_info — with data layer code and GTM configuration.
Cart Abandonment Tracking: Events You Need to Measure Funnel Drop-Off
Cart abandonment is the largest recovery opportunity in ecommerce. Learn which GA4 events to implement to measure abandonment at each stage and how to use the data.
How to Track Product Impressions and List Performance in GA4
GA4 list performance tracking shows which product lists drive the most product views and purchases. Learn how to implement view_item_list and select_item for list attribution.
The Complete GA4 Ecommerce Data Layer Specification (With Code Examples)
The technical reference for GA4 ecommerce data layer implementation — every event with required and recommended parameters, data types, and code examples.
Ecommerce Event Tracking 101: From view_item to purchase
A complete beginner's guide to GA4 ecommerce event tracking — what each event means, why it matters, and how to implement the full purchase funnel correctly.