Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
Connecting BigQuery to Looker Studio for Custom Dashboards
BigQuery provides the raw analytical power; Looker Studio transforms BigQuery data into shareable visual dashboards. This guide covers the BigQuery-Looker Studio connection and best practices.
BigQuery Cost Optimisation for Analytics Teams
BigQuery pricing can surprise teams who run poorly structured queries. This guide covers practical cost optimisation techniques to keep BigQuery analytics affordable.
BigQuery vs GA4 Interface: When to Use Each
GA4 and BigQuery both analyze the same data. Knowing when to use each saves time and prevents overspending on BigQuery queries. This guide clarifies the right tool for each use case.
Cohort Analysis in BigQuery: Measuring User Retention
Cohort analysis shows how different user groups return and engage over time. BigQuery enables custom cohort definitions and retention metrics beyond GA4's built-in cohort reports.
Funnel Analysis in BigQuery: Tracking Multi-Step Conversion Paths
GA4's funnel reports apply sampling. BigQuery enables unsampled funnel analysis on 100% of your data. This guide covers SQL patterns for funnel analysis using GA4 event data.
Session and Attribution Analysis in BigQuery
GA4's BigQuery export does not contain pre-built sessions — you reconstruct them with SQL. This guide covers session construction and attribution analysis using raw GA4 event data.
Basic SQL Queries for GA4 Data in BigQuery
These foundational SQL query patterns for GA4 BigQuery data will handle 80% of analytics questions. Copy, adapt, and run them against your own GA4 dataset.
Understanding the GA4 BigQuery Export Schema
The GA4 BigQuery export schema is complex, with nested structures for events, items, and user properties. This guide explains the schema so you can query it effectively.
BigQuery for Analytics: A Marketer's Introduction
BigQuery is Google's serverless cloud data warehouse. This introduction explains what BigQuery is, why marketers use it, and when it makes sense to move beyond GA4's built-in reports.
Setting Up GA4 BigQuery Export: A Step-by-Step Guide
GA4's BigQuery export unlocks raw, unsampled data for advanced analysis. This guide covers the complete setup process from linking your GA4 property to querying your first event data.