Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
Product Funnel Analysis: From Signup to Activation
Learn how to build and analyze product funnels from signup to activation in Mixpanel or Amplitude and identify where users drop off during onboarding.
User Journey Mapping with Product Analytics Data
Use product analytics path analysis and flow visualizations to understand how users navigate your product and identify unexpected usage patterns.
How to Track Feature Adoption in Your Product
Learn how to measure feature adoption rates, track feature usage depth, and use product analytics to prioritize which features to improve or sunset.
User Retention Analysis: How to Measure and Improve Retention
Learn how to measure Day 1, Day 7, and Day 30 user retention in product analytics, analyze retention curves, and identify what drives users to return.
Designing a Product Analytics Event Taxonomy That Scales
Learn how to design a product analytics event taxonomy with consistent naming conventions, property schemas, and governance that scales as your product grows.
Setting Up Amplitude: A Guide for Product and Engineering Teams
Learn how to set up Amplitude product analytics with proper event tracking, user properties, and behavioral cohorts for SaaS and mobile apps.
Mixpanel Setup Guide: Events, Properties, and User Identification
Complete Mixpanel setup guide covering event tracking, user identification, super properties, and best practices for SaaS and app analytics.
What Is Product Analytics? A Complete Introduction for Product Teams
Learn what product analytics is, how it differs from web analytics, and how SaaS and app teams use it to understand user behavior and drive growth.