Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
Cross-Domain Tracking in GA4: Setup and Common Pitfalls
If your users move between different domains during their journey, GA4 cross-domain tracking is essential. Learn how to configure it and avoid the most common mistakes.
GA4 for Ecommerce: The Ideal Measurement Plan
Ecommerce businesses need GA4 configured for the full purchase funnel — from product list views to purchase and refund. Here's the complete ecommerce measurement plan.
GA4 for Lead Generation Websites: The Ideal Measurement Plan
Lead gen websites need GA4 configured for form submissions, phone calls, and multi-step journeys — not just sessions. Here's the ideal measurement plan for B2B and service businesses.
How to Link GA4 with Google Ads, Search Console, and BigQuery
GA4's power comes from integrating with other Google tools. This guide walks through linking GA4 to Google Ads, Search Console, and BigQuery — and what each integration enables.
GA4 Thresholding and Data Sampling: Why Your Reports Hide Data
GA4 applies thresholding (hiding low user counts) and sampling (using data subsets) in some reports. Learn when this happens and how to work around it.
(not set) in GA4: What Causes It and How to Fix Each Case
(not set) appears in GA4 reports when a dimension has no value. Learn the most common causes — missing UTMs, unlinked properties, and cross-domain issues — and how to fix each.
GA4 Audiences: Building Segments That Power Your Remarketing
GA4 audiences power remarketing in Google Ads. Learn how to build high-intent audience segments — cart abandoners, page visitors, and engaged users — that improve ad performance.
How to Set Up GA4 Ecommerce Tracking: Complete Event Reference
GA4 ecommerce tracking requires specific event names and parameters. This complete reference covers every GA4 ecommerce event from view_item to purchase with required parameters.
GA4 Explorations: 8 Reports Worth Building Today
GA4 Explorations unlock analysis beyond the standard reports. Here are 8 exploration reports — funnel, path, cohort, and more — that provide real business insight.
Sessions in GA4 vs Universal Analytics: Why Your Numbers Changed
Switching from UA to GA4 changed your session count — and not because your traffic changed. Learn why GA4 counts sessions differently and how to make sense of the discrepancy.
GA4 Custom Dimensions and Metrics: Setup and Use Cases
GA4 custom dimensions let you capture business-specific data in your analytics. Learn how to set up event-scoped and user-scoped custom dimensions and what to use them for.
How to Filter Internal Traffic and Spam in GA4
Internal traffic from your office and developer testing inflates your GA4 data. This guide shows how to set up internal traffic filters and spam exclusions in GA4.