Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
Data Enrichment on the Server: Adding CRM Data to Your Analytics Events
Server-side GTM lets you enrich analytics events with CRM data before forwarding them. Learn how to add customer tier, LTV, and segment data to your GA4 and Meta events.
Server-Side GA4: How to Route Google Analytics 4 Through Your Own Server
Routing GA4 through your own server-side GTM setup makes analytics data more complete, extends cookie lifetimes, and gives you control over what data reaches Google.
How Server-Side Tracking Improves Your Meta Ads Performance
Meta's Conversions API (CAPI) sends purchase and lead events from your server, improving event match quality and ad delivery. Here's how to implement it via server-side GTM.
Server-Side Tracking for Shopify: Options and Implementation Paths
Implementing server-side tracking on Shopify requires navigating platform restrictions. Here are the main options and implementation paths for Shopify stores.
First-Party Cookies via Server-Side Tracking: Extending Cookie Lifetime Beyond Safari ITP
Safari's ITP limits JavaScript-set cookies to 7 days. Server-side tracking sets cookies at the HTTP header level, bypassing ITP and extending lifetime to 2 years.
Setting Up a Custom Subdomain for Your Tagging Server (And Why It Matters)
Running your sGTM on a custom subdomain (collect.yourdomain.com) makes it first-party and ad-blocker resistant. Learn how to set it up and why it's essential for server-side tracking.
How Much Does Server-Side Tracking Cost? Cloud Run, App Engine, and Hosted Options
Server-side tracking infrastructure costs range from $10 to $200+ per month depending on traffic and hosting. Here's what you will actually pay for each option.
How Ad Blockers Are Eating Your Data (And What Server-Side Tracking Recovers)
Ad blockers affect 20-40% of desktop traffic and silently remove your analytics data. Learn exactly what gets blocked, how much data you are losing, and how server-side tracking recovers it.
Client-Side vs Server-Side Tracking: A Practical Comparison
Client-side and server-side tracking each have strengths and limitations. Here's a practical comparison across data quality, privacy compliance, cost, and implementation complexity.
Server-Side GTM Setup Guide: From Zero to Live Tagging Server
A step-by-step guide to setting up server-side Google Tag Manager from scratch — including choosing a host, deploying the container, and routing your first events through the server.
Server-Side Tracking Explained in Plain English
Server-side tracking sounds technical but the concept is simple. Learn what it is, why it matters for data quality, and whether your business needs it.