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Behavior Analytics & CRO mofu
How to Use Heatmaps for Conversion Rate Optimization
Learn how to use click maps, scroll maps, and move maps in Hotjar and Microsoft Clarity to identify conversion barriers and prioritize CRO improvements.
May 30, 2026
8 min read
Behavior Analytics & CRO tofu
What Is Behavior Analytics? Using User Data to Improve Conversions
Learn what behavior analytics is and how combining quantitative data with session recordings and heatmaps drives conversion rate optimization.
May 30, 2026
7 min read