BigQuery Setup & Analytics Services

Google BigQuery transforms the way data-driven businesses analyse their marketing and product data. While standard GA4 reports offer useful summaries, they apply sampling to large datasets, lock you into predefined dimensions and metrics, and provide only 14 months of data retention. BigQuery removes every one of these limitations — giving you access to your complete, unsampled, raw event-level data with no retention ceiling, queryable with full SQL flexibility. At Adslytics, our BigQuery Setup & Analytics service takes businesses from zero to a fully operational data warehouse built on their own Google Cloud project. We configure the GA4 to BigQuery export that streams every event — including all custom events and parameters — into your BigQuery dataset in near real-time, establish correct project and dataset permissions, set up cost controls to prevent unexpected billing, and design the table partitioning and clustering strategies that make your queries fast and cost-efficient. Once your data is flowing into BigQuery, the analytical possibilities are transformative. We build SQL views and queries that answer the business questions your standard GA4 reports cannot: multi-touch attribution analysis across the complete user journey, cohort retention queries that track user behaviour across months, revenue attribution by custom dimensions like subscription plan or account type, and cross-channel ROAS calculations that combine GA4 event data with your CRM and ad spend data in a single query. For businesses with data beyond GA4 — CRM exports, Shopify order data, Google Ads spend logs, offline sales records — BigQuery is the unified warehouse where all of these sources are joined and analysed together. We design the data ingestion pipelines that bring your business data into BigQuery alongside your analytics data, creating a single source of truth for your entire organisation. Whether you are just beginning to explore BigQuery or need an experienced team to build out a production-grade analytics infrastructure, Adslytics provides the BigQuery expertise to make your data work harder for your business.