BigQuery Analytics

GA4 BigQuery Exploration Query Library

Pre-built SQL query library for GA4 BigQuery exploration

Get a ready-made GA4 BigQuery query library. SQL queries for GA4 event analysis, user behaviour, conversion tracking, and performance reporting from BigQuery exports.

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GA4 BigQuery exports use a complex nested event structure that takes time to learn. Our GA4 BigQuery query library includes over 30 ready-to-use SQL queries covering the most common GA4 analytics needs — daily active users, event counts by type, source/medium attribution, conversion rates, landing page performance, and more. Each query is documented, parameterised for date ranges, and optimised for BigQuery cost efficiency.

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What's Included

Every deliverable you receive as part of this service.

30+ ready-to-use GA4 BigQuery SQL queries

Daily/weekly/monthly active user queries

Event count and conversion rate queries

Source/medium session and conversion queries

Landing page performance SQL

Customisation guidance for your events and dimensions

Frequently Asked Questions

Common questions about GA4 BigQuery Exploration Query Library.

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