Privacy Policy
Last updated: June 2025
Adslytics ("we", "us", or "our") is a digital analytics agency specialising in Google Tag Manager implementation and auditing, GA4 setup and configuration, conversion tracking, server-side tagging, data layer development, consent mode implementation, and related analytics and marketing measurement services. This Privacy Policy explains how we collect, use, protect, and handle information in connection with our website and client engagements.
1. Information We Collect
1.1 Information You Provide Directly
When you contact us, request a quote, or engage our services, we collect information such as your name, business name, email address, phone number, and details about your analytics and tracking requirements. This is used solely to scope, deliver, and support your project.
1.2 Client Platform Access Credentials
To deliver our services — including GTM container access, GA4 property configuration, Google Ads account linking, and server-side tagging setup — clients may grant us access to their analytics platforms, tag management accounts, or advertising accounts. We access these environments only to the extent required to complete the agreed scope of work. Access credentials and tokens are stored securely and revoked upon project completion unless retained access is part of an ongoing retainer agreement.
1.3 Website Usage Data
Our own website uses analytics tools (including Google Analytics 4 and Google Tag Manager) to collect non-personal usage data such as pages visited, session duration, referral source, device type, and geographic region. This data is used to improve our website and understand how visitors engage with our content. No personally identifiable information is collected through these tools without your consent.
1.4 Client Website Data
As part of tracking audits, implementation, and QA work, our team may access analytics reports, event data, and measurement outputs within client platforms. This data is used strictly for diagnostic and implementation purposes. We do not copy, store, or use client analytics data for any purpose beyond the agreed project scope.
2. How We Use Your Information
2.1 To respond to enquiries and provide quotes for analytics implementation, GTM audits, conversion tracking, and related services.
2.2 To deliver contracted services including GTM setup, GA4 configuration, data layer development, server-side tagging, consent mode implementation, and ongoing support.
2.3 To communicate project progress, share deliverables (specifications, audit reports, GTM workspace documentation), and provide technical support.
2.4 To send service-related communications including project updates, invoices, and account notifications. We do not send unsolicited marketing communications.
2.5 To improve our own website and understand how prospective clients find and engage with our services.
3. Information Sharing and Third Parties
3.1 We do not sell, rent, or trade your personal information to any third party for marketing or commercial purposes.
3.2 We do not share client analytics data, account access, or project deliverables with third parties except as required to deliver the contracted services (for example, using a sub-contractor working under confidentiality obligations).
3.3 We may use trusted third-party tools for project communication (such as email and project management platforms). These tools process data in accordance with their own privacy policies and are selected for their security standards.
3.4 We may disclose information where required by law, court order, or regulatory authority.
3.5 SMS / Messaging: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent are not shared with any third party.
4. Analytics and Tracking Technologies
4.1 Our website uses cookies, Google Analytics 4, and Google Tag Manager. By using our website, you consent to the use of these technologies in accordance with this policy.
4.2 You can disable cookies through your browser settings. Note that disabling cookies may affect the functionality of our website.
4.3 As a provider of consent mode and cookie compliance implementation services, we respect user consent signals on our own website. Analytics and advertising tags on our website are configured to respect consent preferences where applicable.
5. Client Data Security and Access Management
5.1 Client platform access (GTM containers, GA4 properties, Google Ads accounts) is handled with minimum necessary permissions. We request only the access levels required for the specific task being performed.
5.2 Upon completion of a project, clients are advised to review and adjust access permissions for any accounts we were granted access to. We will promptly comply with any access revocation request.
5.3 We implement appropriate technical and organisational security measures to protect personal information against unauthorised access, loss, or disclosure. However, no transmission over the internet is completely secure, and we cannot guarantee absolute security.
6. Data Retention
6.1 We retain personal contact and project information for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements.
6.2 Project documentation, specifications, and deliverables may be retained for internal records. Client analytics data accessed during a project is not retained beyond project completion.
7. SMS Terms and Conditions
By opting in to SMS communications from Adslytics, you agree to receive messages regarding project updates, account communications, and service-related information. You may opt out at any time by replying STOP.
- Message frequency may vary
- Message and data rates may apply
- Reply HELP for assistance or contact us at info@adslytics.io or
8. Your Rights
8.1 You have the right to request access to, correction of, or deletion of any personal information we hold about you.
8.2 You may request that we stop using your information for communications at any time by contacting us directly.
8.3 To exercise any of these rights, contact us at info@adslytics.io or .
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services, practices, or legal requirements. Updates will be posted on this page with the revised date. Your continued use of our website or services after any update constitutes acceptance of the revised policy.
10. Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:
By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy and agree to our collection and use of information as described herein.