BigQuery Analytics
BigQuery Conversion Path Analysis
Multi-touch conversion path analysis in BigQuery SQL
Analyse conversion paths in BigQuery. Build SQL queries to visualise multi-touch customer journeys from first click to purchase using GA4 BigQuery event data.
200+
BigQuery Projects
TB+
Data Processed
50+
SQL Query Types
5*
Average Client Rating
Conversion path analysis reveals which channel sequences lead to purchase — not just the last touch before conversion, but the complete journey. We build conversion path analysis in BigQuery using GA4 session source data, identifying the most common channel sequences for converters, the average path length and time-to-convert, and the channels that appear most often in high-value conversion paths. These insights drive smarter budget allocation decisions.
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What's Included
Every deliverable you receive as part of this service.
Multi-touch path extraction from GA4 BigQuery data
Top converting path sequence analysis
Path length and time-to-convert distribution
High-value vs. average path comparison
Channel sequence Sankey diagram data preparation
Budget recommendation based on path frequency
Frequently Asked Questions
Common questions about BigQuery Conversion Path Analysis.
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