BigQuery Analytics
BigQuery Cohort and Retention Analysis
Cohort-based retention tracking in BigQuery SQL
Build cohort retention analysis in BigQuery. Track user and customer retention over time with SQL-based cohort queries on your GA4 and transaction data.
200+
BigQuery Projects
TB+
Data Processed
50+
SQL Query Types
5*
Average Client Rating
Cohort retention analysis shows you whether your product or service is improving over time — do users acquired in Q1 2025 retain better than Q1 2024 users? This is the foundational metric for product-led growth, subscription businesses, and any company where repeat engagement drives revenue. We build cohort retention SQL in BigQuery from your GA4 events or transaction history, visualised as standard retention matrices.
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What's Included
Every deliverable you receive as part of this service.
User acquisition cohort definition queries
Week-over-week and month-over-month retention matrices
Revenue cohort analysis (not just user counts)
Segment-level cohort comparison
Retention benchmark visualisation in Looker Studio
Automated monthly cohort refresh
Frequently Asked Questions
Common questions about BigQuery Cohort and Retention Analysis.
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