Terms & Conditions

1.1 Adslytics provides analytics implementation and consulting services as agreed in a project proposal, statement of work, or written agreement. The specific deliverables, timelines, and fees for each engagement will be defined in that document.

1.2 Services may include but are not limited to: GTM container setup and configuration, GA4 property implementation, conversion event tracking, server-side tagging setup, data layer design and implementation, consent mode integration, marketing pixel configuration (Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, etc.), tracking audits, Looker Studio reporting, BigQuery integration, and analytics consulting.

1.3 Any work outside the agreed scope will be treated as a change request, quoted separately, and require written approval before commencement.

2.1 The client is responsible for providing accurate information about their website, tracking requirements, analytics goals, and existing configuration at the start of the engagement.

2.2 The client must grant Adslytics the necessary access to complete the agreed work. This typically includes access to the GTM container, GA4 property, Google Ads account, website CMS or server environment, and any relevant advertising platforms. Failure to provide timely access may delay the project and does not entitle the client to a refund.

2.3 The client is responsible for reviewing and approving deliverables within agreed timelines. Silence after a reasonable review period (typically 5 business days) will be treated as acceptance.

2.4 The client is responsible for ensuring that their website and data collection practices comply with applicable privacy laws (GDPR, CCPA, PECR, etc.). Adslytics may assist with technical consent mode implementation, but legal compliance obligations rest with the client.

2.5 Any delays caused by the client — including delayed feedback, delayed access provisioning, or delays in implementing required data layer changes — may result in timeline extensions and are not grounds for a refund.

3.1 The number of revision rounds included in a project will be specified in the project proposal. Revisions that fall within the original agreed scope are included at no additional charge.

3.2 Changes to the agreed tracking plan, new events or parameters, additional platforms, or any expansion of scope after work has commenced will be treated as new requests and quoted accordingly.

3.3 Bug fixes for implementations that do not behave as per the agreed specification are not change requests and will be rectified at no additional cost.

4.1 Where Adslytics is granted access to client platforms (GTM, GA4, Google Ads, Meta Business Manager, etc.), we will access only those areas required to fulfil the agreed scope. We will not make undisclosed changes to client accounts.

4.2 Clients should grant access via platform-native permission systems (e.g. GTM "Editor" access, GA4 "Editor" role) rather than sharing primary login credentials where possible.

4.3 Clients are responsible for revoking access at the conclusion of the engagement. Adslytics will cooperate with any access revocation request.

4.4 All access credentials and account information shared with Adslytics are treated as confidential and will not be disclosed to any third party, except as required to deliver the agreed services.

5.1 Upon receipt of full payment, ownership of project-specific deliverables (e.g. custom GTM tag templates, data layer specifications, tracking plans, audit reports, Looker Studio report structures) transfers to the client.

5.2 Adslytics retains ownership of proprietary methodologies, frameworks, tooling, and internal documentation used in producing deliverables. These are not transferred to the client.

5.3 Adslytics may reference the client engagement in general portfolio or case study materials unless the client requests otherwise in writing.

6.1 Payment terms are as specified in the project proposal. A deposit is typically required before work commences; the balance is due upon delivery or at agreed milestones.

6.2 Invoices are payable within the number of days stated on the invoice. Late payments may result in suspension of work until the outstanding balance is settled.

6.3 Prices quoted are valid for 30 days from the date of the proposal unless otherwise stated. Adslytics reserves the right to revise pricing after this period.

6.4 Third-party platform costs (cloud hosting, server-side tagging infrastructure, etc.) are billed separately and at cost unless otherwise agreed.

7.1 Both parties agree to keep confidential any sensitive information shared during the engagement, including business strategies, analytics data, proprietary tracking configurations, and commercial terms.

7.2 Confidentiality obligations do not apply to information that is publicly available, independently known to the receiving party, or required to be disclosed by law.

8.1 Adslytics will implement tracking and analytics configurations in good faith in accordance with the agreed specification. We are not liable for data discrepancies caused by third-party platform limitations, browser privacy settings, ad blockers, cookie consent refusals, or changes to platform APIs beyond our control (including changes made by Google, Meta, or other vendors to their analytics products).

8.2 Our total liability for any claim arising from a project is limited to the fees paid by the client for the specific deliverable giving rise to the claim.

8.3 Adslytics is not liable for any indirect, consequential, or business loss arising from reliance on analytics data or tracking implementations.

9.1 Either party may terminate a project engagement in writing if the other party materially breaches the agreement and fails to remedy the breach within 14 days of written notice.

9.2 In the event of termination, Adslytics will be compensated for all work completed to date. Any remaining balance for work in progress will be invoiced on a pro-rata basis.

9.3 Retainer agreements may be terminated by either party with 30 days written notice.

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