BigQuery Analytics

BigQuery Funnel Analysis for Ecommerce

SQL funnel analysis built from raw GA4 event data in BigQuery

Build ecommerce funnel analysis in BigQuery. SQL queries for multi-step funnel visualisation, drop-off analysis, and conversion rate optimisation using GA4 data.

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BigQuery funnel analysis gives you complete control over funnel definition — any sequence of events, any time window, any segment, without GA4's interface limitations. We build funnel analysis SQL for your key user journeys: product page → cart → checkout → purchase, landing page → form → thank you, and any multi-step flow specific to your business. Results feed directly into Looker Studio or your BI tool of choice.

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What's Included

Every deliverable you receive as part of this service.

Custom funnel query for any event sequence
Drop-off rate analysis at each funnel step
Funnel segmentation by acquisition source, device, cohort
Time-to-convert distribution analysis
Funnel comparison across time periods
Looker Studio funnel visualisation connection

Frequently Asked Questions

Common questions about BigQuery Funnel Analysis for Ecommerce.

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