BigQuery Analytics

B2B Lead Analytics in BigQuery

B2B lead funnel analytics and attribution in BigQuery SQL

Build B2B lead analytics in BigQuery. Analyse lead sources, funnel conversion rates, sales cycle length, and revenue attribution with SQL on CRM and marketing data.

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B2B marketing analytics requires connecting marketing touchpoints to CRM outcomes — something that's impossible without combining data in BigQuery. We build B2B lead analytics: lead volume by source and campaign, MQL to SQL to opportunity conversion rates, average sales cycle length by channel, and revenue attribution from marketing-sourced pipeline. This gives B2B marketers a clear picture of what's actually driving revenue, not just leads.

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What's Included

Every deliverable you receive as part of this service.

CRM + marketing data integration in BigQuery
Lead volume and quality by source queries
MQL → SQL → opportunity funnel queries
Sales cycle length analysis
Marketing-sourced revenue attribution
CAC and pipeline ROI calculation

Frequently Asked Questions

Common questions about B2B Lead Analytics in BigQuery.

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