Question 1

What services does Adslytics provide?

Accepted Answer

Adslytics specialises in analytics and conversion tracking — Google Analytics 4 (GA4) setup and audits, Google Tag Manager (GTM) implementation, Google Ads conversion tracking, server-side tracking, and enhanced ecommerce tracking.

Question 2

How do I get started?

Accepted Answer

Fill out our contact form or call us directly. We'll schedule a free discovery call to understand your tracking requirements and provide a proposal within 1–2 business days.

Question 3

How long does an implementation take?

Accepted Answer

Most standard implementations take 3–7 business days. Complex setups (custom checkout flows, server-side tracking, multi-platform) may take 10–15 days. We provide a clear timeline upfront.

Question 4

What is Google Analytics 4 (GA4)?

Accepted Answer

GA4 is Google's current analytics platform, replacing Universal Analytics (UA). It uses an event-based data model instead of session-based tracking, giving you more granular data about how users interact with your site and app.

Question 5

What is Google Tag Manager (GTM)?

Accepted Answer

Google Tag Manager is a free tag management system that lets you deploy and manage marketing and analytics tags (GA4, Google Ads, Meta Pixel, etc.) on your website without modifying code for every change.

Question 6

What is server-side tracking?

Accepted Answer

Server-side tracking sends conversion and analytics events from your web server directly to ad platforms and analytics tools, bypassing the user's browser. This avoids ad blockers, ITP/browser cookie restrictions, and third-party tracking limitations.

Question 7

Why is accurate Google Ads conversion tracking important?

Accepted Answer

Google Ads Smart Bidding strategies (Target ROAS, Target CPA, Maximise Conversions) rely entirely on conversion data to optimise your bids. Inaccurate or missing conversion tracking causes campaigns to bid on the wrong users, wasting budget and suppressing results.

Question 8

What is enhanced ecommerce tracking?

Accepted Answer

Enhanced ecommerce tracking captures the complete customer shopping journey in GA4 — from product impressions and clicks through add-to-cart, checkout steps, purchase, and refund. It gives you product-level revenue attribution and funnel analysis.

Question 9

Do you support Shopify ecommerce tracking?

Accepted Answer

Yes. Shopify has specific tracking requirements — particularly its checkout pages, which require Shopify's Customer Events API (web pixels) rather than direct GTM injection. We implement compliant, accurate Shopify GA4 tracking including checkout and thank-you page purchase events.

Question 10

Is server-side tracking GDPR compliant?

Accepted Answer

Yes, when implemented correctly. Server-side tracking actually improves GDPR compliance by reducing reliance on third-party cookies and giving you full control over what data is sent to each platform.

Question 11

How much do your services cost?

Accepted Answer

Pricing depends on the complexity of your store and the scope of work required. GA4 setups typically start from £299, full ecommerce implementations from £499, and server-side tracking from £799. We provide a fixed-price quote after the discovery call.

Question 12

Do you provide documentation and training after setup?

Accepted Answer

Yes. Every implementation includes a written handover document covering what was implemented, how to maintain it, and what to watch for in your reports. We also offer optional team training sessions.

Frequently Asked Questions

General

Still have questions?