BigQuery Analytics

SaaS Product Metrics in BigQuery

Complete SaaS revenue and product metrics built in BigQuery

Build SaaS product and revenue metrics in BigQuery. Calculate MRR, ARR, churn rate, expansion revenue, and customer health scores with SQL on your subscription data.

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SaaS companies need a set of metrics that subscription platforms like Stripe don't surface out of the box: net revenue retention, expansion rate by cohort, churn prediction signals, and product engagement health scores. We build the SQL layer in BigQuery that calculates your complete SaaS metric stack from subscription and product event data — the foundation for accurate board reporting, growth analysis, and early churn detection.

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What's Included

Every deliverable you receive as part of this service.

MRR and ARR calculation queries
Churn rate and net revenue retention (NRR) SQL
Expansion and contraction MRR tracking
Customer health score queries from product events
Cohort-based SaaS metric analysis
Stripe or Chargebee → BigQuery pipeline

Frequently Asked Questions

Common questions about SaaS Product Metrics in BigQuery.

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