BigQuery Analytics

CRM + Marketing Attribution in BigQuery

Attribute closed revenue to marketing channels using CRM and BigQuery.

Connect CRM and marketing data in BigQuery to build true revenue attribution. Link ad spend to opportunities, pipeline, and closed deals for data-driven budget decisions.

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GA4 shows conversions; BigQuery with your CRM shows which conversions became revenue. Our CRM attribution service connects Salesforce or HubSpot CRM data to BigQuery alongside your ad platform and web analytics data, builds UTM-to-deal attribution models, and produces a revenue attribution report showing which channels, campaigns, and ad groups generated the most pipeline and closed revenue.

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What's Included

Every deliverable you receive as part of this service.

Salesforce or HubSpot BigQuery connector
UTM parameter to CRM lead matching
Deal stage attribution model
Pipeline influenced and pipeline created metrics
Cost per opportunity by channel
Revenue attribution SQL queries
Win rate by marketing source
Attribution dashboard in Looker Studio

Frequently Asked Questions

Common questions about CRM + Marketing Attribution in BigQuery.

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