Free Tools

Free Analytics & Tracking Tools

20 free tools for GA4, GTM, Google Ads, and ecommerce tracking. Validate events, generate code, audit setups — no sign-up required.

GTM ToolsGA4 ValidatorsEcommerceGoogle AdsMeta PixelConsent Mode

GTM

GTM Data Layer Generator

Generate dataLayer.push() code for any GTM event

GTM Regex Generator

Generate GTM-compatible regex patterns from plain English

Data Layer Validator

Validate your data layer object structure and values

GTM CSS Selector Generator

Build precise CSS selectors for GTM click triggers

GTM JSON Validator

Validate your GTM container export JSON structure

GA4

GA4 Event Name Validator

Check your GA4 event names against Google's official rules

GA4 Ecommerce Validator

Validate your GA4 ecommerce event structure

Event Match Quality Checker

Score your GA4 event match quality before sending

GA4 Parameter Validator

Validate GA4 event parameters against the official spec

Campaign Tracking

UTM Builder

Build perfect UTM tracking URLs in seconds

Ecommerce

Purchase Event Builder

Build a complete GA4 purchase event with line items

Ecommerce Data Layer Generator

Generate complete ecommerce data layer code for GA4 and GTM

Google Ads

Google Ads Conversion Checker

Validate your Google Ads conversion ID and label format

Enhanced Conversions Checker

Validate your Enhanced Conversions data object

Meta / Facebook

Meta Pixel Checker

Validate your Meta Pixel ID and check setup requirements

Audit

Duplicate Tracking Detector

Find duplicate events in your dataLayer or GA4 event list

Tracking Audit Tool

Run a structured audit of your entire tracking setup

Consent

Consent Mode v2 Validator

Validate your Google Consent Mode v2 configuration

Server-Side

Server Side Tracking Validator

Validate your server-side GTM event payload structure

BigQuery

GA4 BigQuery Query Generator

Generate BigQuery SQL for your GA4 data

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