Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
The Most Misunderstood GA4 Metrics and What They Actually Mean
GA4 introduced new metrics and changed how existing ones work. Here are the most misunderstood GA4 metrics — active users, engaged sessions, key events, and more — correctly explained.
GA4 Reporting Identity: Blended, Observed, and Device-Based Explained
GA4 Reporting Identity controls how users are counted across sessions and devices. Learn the difference between Blended, Observed, and Device-based settings and which to use.
Debugging GA4: DebugView, Realtime, and Tag Assistant Walkthrough
GA4 provides three debugging tools — DebugView, Realtime, and Tag Assistant. This walkthrough explains when and how to use each one for diagnosing GA4 tracking issues.
GA4 Property Structure: Accounts, Properties, and Data Streams for Multi-Site Businesses
GA4's account/property/data stream hierarchy is different from UA. This guide explains the right structure for businesses with multiple websites, apps, or brands.
How to Build a GA4 Measurement Plan Before Touching the Interface
A GA4 measurement plan defines what you will track before you configure anything. Learn the framework for building a measurement plan that aligns analytics with business goals.
GA4 Consent Mode Integration: Behavioural Modelling Explained
GA4 Consent Mode uses behavioural modelling to estimate conversions from users who declined consent. Learn how it works and how to implement it correctly for GDPR compliance.
Engagement Rate vs Bounce Rate: How GA4 Measures Engagement
GA4 replaced bounce rate with engagement rate — a fundamentally different metric. Learn what engaged sessions means, how engagement rate is calculated, and what benchmarks to aim for.
GA4 User ID Implementation: Tracking Logged-In Users Across Devices
GA4 User ID lets you track authenticated users across devices and sessions. Learn how to implement it, what it enables in reports, and the privacy considerations required.
Cross-Domain Tracking in GA4: Setup and Common Pitfalls
If your users move between different domains during their journey, GA4 cross-domain tracking is essential. Learn how to configure it and avoid the most common mistakes.
GA4 for Ecommerce: The Ideal Measurement Plan
Ecommerce businesses need GA4 configured for the full purchase funnel — from product list views to purchase and refund. Here's the complete ecommerce measurement plan.
GA4 for Lead Generation Websites: The Ideal Measurement Plan
Lead gen websites need GA4 configured for form submissions, phone calls, and multi-step journeys — not just sessions. Here's the ideal measurement plan for B2B and service businesses.
How to Link GA4 with Google Ads, Search Console, and BigQuery
GA4's power comes from integrating with other Google tools. This guide walks through linking GA4 to Google Ads, Search Console, and BigQuery — and what each integration enables.