Google Ads Call Tracking

Google Ads call tracking closes one of the most common measurement gaps in paid search: phone calls that directly result from a Google Ad click but are never recorded as conversions because the user picked up the phone instead of filling in a form. For many service businesses — plumbers, solicitors, medical practices, financial advisers, home improvement companies — the majority of high-value enquiries happen over the phone. Without call tracking, these businesses run Google Ads campaigns that generate calls and revenue, but the Google Ads account shows poor conversion rates because calls are invisible to the measurement system. Smart bidding then undervalues the campaigns that are actually driving business.

Adslytics configures complete Google Ads call tracking covering all call paths: call extension conversions (calls made directly from the ad in search results), website call conversion tags (that swap your phone number for a Google forwarding number when traffic comes from a Google Ad), and click-to-call conversion tags (that fire when a mobile user taps a telephone link on your website). We set the minimum call duration that counts as a meaningful conversion, configure the conversion window, assign call conversion values where appropriate, and connect call conversions to smart bidding. Every call type is configured in a way that counts genuine business enquiries rather than wrong numbers or very short calls.