ADWORDS ENHANCED CONVERSIONS

AdWords Enhanced Conversions

Recover lost conversions with Google's enhanced conversion matching.

Enhanced conversion setup in Google Ads account
GTM-based hashed data capture (email, phone, name)
SHA-256 hashing applied client-side
Thank-you page data extraction configuration

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Fixed Price

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2–5 Days

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About This Service

What Is AdWords Enhanced Conversions?

AdWords enhanced conversions address one of the most significant measurement challenges in modern digital advertising: the growing gap between actual conversions and those attributable by standard cookie-based tags alone. Ad blockers, iOS privacy restrictions, Safari ITP, and Firefox Enhanced Tracking Protection all prevent or limit the Google Ads conversion tag from firing or persisting cookies. The result is an attribution shortfall — Google Ads sees fewer conversions than actually occurred, undervalues your campaigns, and makes suboptimal bidding decisions. Enhanced conversions close this gap by hashing and sending first-party customer data (email address, phone number, name) alongside the conversion signal, allowing Google to match that data against signed-in Google accounts and recover attributions that would otherwise be lost.

Adslytics implements AdWords enhanced conversions using the GTM-based method, which reads hashed customer data from your thank-you page or confirmation screen and passes it to Google Ads alongside the standard conversion tag. No raw personal data is transmitted — SHA-256 hashing is applied client-side before any data leaves the browser. We configure the data capture logic, set up the enhanced conversion fields in Google Ads, validate matching rates in the Enhanced Conversions dashboard, and document the full implementation. Businesses that implement enhanced conversions typically see a 10–30% increase in reported conversions as previously unattributed actions are recovered.

Quick Facts

Delivery 2–5 business days

Pricing Fixed upfront quote

Access Needed GTM + relevant account

Support 30 days post-delivery

Certification Google-certified specialist

Output Written documentation

What You Get

Every AdWords Enhanced Conversions Engagement Includes

Enhanced conversion setup in Google Ads account

GTM-based hashed data capture (email, phone, name)

SHA-256 hashing applied client-side

Thank-you page data extraction configuration

Enhanced conversion field mapping

Matching rate monitoring setup

Compliance review (no raw PII transmitted)

Integration with existing conversion tags

QA and validation in Ads dashboard

Setup documentation

Our Process

How We Deliver AdWords Enhanced Conversions

Audit & Review

We examine your existing setup, ad accounts, and analytics to understand exactly what needs to be built or fixed.

Scope & Price

You receive a clear, fixed-price quote with defined deliverables before any work begins. No surprises.

Build & Test

We implement and verify everything in GTM Preview mode, DebugView, or the relevant platform debugger before going live.

Deliver & Document

We launch, confirm all tracking fires correctly, and hand over full written documentation of everything built.

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Why Adslytics

The Difference a Specialist Makes

Google-Certified Specialists

Every project is handled by a Google-certified tracking specialist. Not an account manager. Not a junior contractor. The person on your project is the expert.

Fixed-Price, No Surprises

You see the exact price before work starts. We scope every project fully before quoting — so you know what you are getting and what it costs, with no ongoing meter running.

Full Written Documentation

Every delivery includes documentation of what was built, what triggers each event, and how to verify it. Your team can maintain it without coming back to us.

Direct Access to Your Specialist

You communicate directly with the person doing the work. No ticketing systems, no account managers relaying messages. Direct Slack or WhatsApp contact throughout.

Verified Reviews

What Clients Say

"We had tracking spread across multiple tools with conflicting numbers and no clear source of truth. After the full tracking audit and rebuild we have clean, consistent data across GA4, Google Ads and Meta. Decision-making is so much faster now."

Jessica Howard

Head of Marketing

"Every time we made a site change something would break in our analytics. The specialist rebuilt our entire tracking layer properly, documented everything and gave us a QA checklist for future deployments. No broken tags since."

Marcus Webb

E-commerce Director

"Three months of messy data after a platform migration had left us unable to trust any of our reports. The audit identified every issue, fixes were applied within two days and we finally had reliable numbers to work with again."

Lucia Gomez

Growth Manager

FAQ

Frequently Asked Questions

Real answers to questions we hear from clients before starting a AdWords Enhanced Conversions project.

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A Google Ads feature that uses hashed first-party customer data (email, phone) to match conversions that can't be attributed by standard cookie-based tags due to privacy restrictions.

Yes — all customer data is hashed using SHA-256 before leaving the browser. Google only receives the hash, not the raw personal information.

Typically 10–30% more conversions are attributed, though this varies by industry, device mix, and existing attribution gaps.

You should ensure your privacy policy covers first-party data use for conversion measurement. We can advise on the language required.

We use the GTM method, which is the most flexible and maintainable approach for most websites.

Not necessarily — we can extract data from the confirmation page DOM if a data layer isn't available, though data layer capture is more reliable.

Yes — more accurate conversion data improves the signal quality for smart bidding, typically leading to better campaign performance over time.

The Google Ads Enhanced Conversions diagnostic panel shows your matching rate and coverage percentage.

Yes — enhanced conversions supplement the standard tag; they don't replace it.

1–2 business days for standard implementations.

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