FIX CONVERSION VALUE TRACKING

Fix Conversion Value Tracking

Restore accurate revenue and conversion value data in your ad platforms

Conversion value audit vs. actual order data
Variable/parameter mapping verification
Currency configuration check (multi-currency sites)
Tax, shipping, and discount treatment review

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Founder Muhammad Farooq: Top Rated Plus on Upwork · 100% Job Success · 237+ projects · $100K+ earned

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Fixed Price

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2–5 Days

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30-Day

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About This Service

What Is Fix Conversion Value Tracking?

Wrong conversion values are a silent campaign killer — if Google Ads thinks a sale is worth £50 when it's actually £500, your Target ROAS bidding will make completely wrong decisions. We audit conversion value configuration across all your ad platforms, identify whether the issue is in the data layer (wrong variable), the tag (wrong parameter), the platform configuration (wrong account), or the reporting window — and implement the correct value calculation that matches your business accounting.

Quick Facts

Delivery 2–5 business days

Pricing Fixed upfront quote

Access Needed GTM + relevant account

Support 30 days post-delivery

Certification Google-certified specialist

Output Written documentation

What You Get

Every Fix Conversion Value Tracking Engagement Includes

Conversion value audit vs. actual order data

Variable/parameter mapping verification

Currency configuration check (multi-currency sites)

Tax, shipping, and discount treatment review

Revenue recovery plan implementation

Post-fix revenue reconciliation

Our Process

How We Deliver Fix Conversion Value Tracking

Audit & Review

We examine your existing setup, ad accounts, and analytics to understand exactly what needs to be built or fixed.

Scope & Price

You receive a clear, fixed-price quote with defined deliverables before any work begins. No surprises.

Build & Test

We implement and verify everything in GTM Preview mode, DebugView, or the relevant platform debugger before going live.

Deliver & Document

We launch, confirm all tracking fires correctly, and hand over full written documentation of everything built.

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Why Adslytics

The Difference a Specialist Makes

Google-Certified Specialists

Every project is handled by a Google-certified tracking specialist. Not an account manager. Not a junior contractor. The person on your project is the expert.

Fixed-Price, No Surprises

You see the exact price before work starts. We scope every project fully before quoting — so you know what you are getting and what it costs, with no ongoing meter running.

Full Written Documentation

Every delivery includes documentation of what was built, what triggers each event, and how to verify it. Your team can maintain it without coming back to us.

Direct Access to Your Specialist

You communicate directly with the person doing the work. No ticketing systems, no account managers relaying messages. Direct Slack or WhatsApp contact throughout.

Verified Reviews

What Clients Say

"We had tracking spread across multiple tools with conflicting numbers and no clear source of truth. After the full tracking audit and rebuild we have clean, consistent data across GA4, Google Ads and Meta. Decision-making is so much faster now."

Jessica Howard

Head of Marketing

"Every time we made a site change something would break in our analytics. The specialist rebuilt our entire tracking layer properly, documented everything and gave us a QA checklist for future deployments. No broken tags since."

Marcus Webb

E-commerce Director

"Three months of messy data after a platform migration had left us unable to trust any of our reports. The audit identified every issue, fixes were applied within two days and we finally had reliable numbers to work with again."

Lucia Gomez

Growth Manager

FAQ

Frequently Asked Questions

Real answers to questions we hear from clients before starting a Fix Conversion Value Tracking project.

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Usually the data layer variable mapped to the conversion value tag contains the wrong amount — e.g., item price instead of order total, or pre-discount value instead of post-discount. We identify the exact mapping error.

Consistency matters most. Choose a definition (e.g., subtotal excluding tax and shipping) and apply it everywhere. We recommend documenting and aligning your definition across all platforms.

The currency parameter must be passed alongside the value, and values should be in the order currency — not converted. We configure currency-aware conversion value tracking.

Possible causes: value mapping in the Google Ads tag is reading the wrong variable, the conversion action type has value set to 'Don't use a value', or the value is being overridden at the conversion action level. We trace the specific issue.

Significantly. Target ROAS bidding divides conversion value by cost. If values are inflated by 10x, the algorithm will underbid by 10x to hit the ROAS target, reducing impression share and sales.

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