Mobile App Analytics Dashboard in Looker Studio

Looker Studio for Mobile App Analytics

GA4 for Firebase (the mobile app analytics integration) uses the same event-based data model as web GA4 — which means all the same Looker Studio connectors and dashboard patterns apply to app data. If you've set up GA4 for your app, you can build app performance dashboards in Looker Studio using the exact same workflow as web dashboards.

Connecting App Data to Looker Studio

The connection is via the standard Google Analytics 4 connector in Looker Studio. When you select your GA4 property, choose the data stream for your app (iOS or Android). All events tracked via Firebase SDK and GA4 for Firebase appear in the same property as your web events if you've configured cross-platform tracking.

Key App Metrics to Track

• Active users: DAU, WAU, MAU (use "Nth day active users" dimensions in GA4)
• Retention rate: Users who return after Day 1, Day 7, Day 30
• Screen views: Which screens are most visited (equivalent to page views for web)
• Session length: Average session duration and sessions per user
• Crashes and ANRs: If using Firebase Crashlytics, crash data feeds into GA4
• In-app purchases: Revenue, items purchased, average purchase value

Retention Dashboard

Build a cohort retention view: cohort = users by install week, metric = what percentage returned to the app in subsequent weeks. This is the single most important metric for app health — if Day 1 retention is below 25%, the app has an onboarding problem regardless of how many downloads it gets.

Looker Studio doesn't have a native cohort chart type. Build this using a table with install week as rows and relative week (D1, D7, D30) values calculated as separate columns using the GA4 "Nth day active users" metrics.

Combining App and Web Data

If users access both your mobile app and your website, set up cross-platform user ID tracking in GA4 to link sessions across devices. In Looker Studio, you can then see the combined user journey. Filter by Platform dimension (iOS, Android, Web) to compare behavior across surfaces.

Our Looker Studio service builds app analytics dashboards alongside web dashboards, giving teams a unified view of user behaviour across all platforms. Contact us to discuss your app tracking setup.