Enhanced Conversions Checker — Validate Your Setup | Adslytics | Adslytics

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Enhanced Conversions Checker

Validate your Enhanced Conversions data object

How It Works

1

Paste your user data object

Copy your Enhanced Conversions user_data object in JSON format and paste it in.

2

Validate structure

The tool checks for required fields, validates email format, and checks data requirements.

3

Review implementation guidance

See which fields are valid, which need improvement, and get implementation tips.

Enhanced Conversions Checker

What Are Enhanced Conversions in Google Ads?

Enhanced Conversions is Google's privacy-preserving solution for improving conversion measurement accuracy. When a customer completes a conversion on your website, they typically provide personal information. Enhanced Conversions securely hashes this first-party data using SHA-256 and sends it alongside your standard conversion tag. Google then matches this hashed data to signed-in Google accounts to attribute the conversion, even when the original ad click cookie is no longer present.

What Data Can You Send With Enhanced Conversions?

  • Email address — The single most impactful field. Provides 60–80% of the available match quality improvement.
  • Phone number — Should be in E.164 format (+12025551234).
  • First name and last name — Combined with address data, helps match users whose email has changed.
  • Street address, city, region, postal code, country — Provides strong non-email matching signal.

Privacy, Hashing, and GDPR Compliance

Enhanced Conversions uses SHA-256 hashing before any data leaves your website. Google never receives raw personal data. However, you must still have user consent to process and share their data for advertising purposes under GDPR. Only send Enhanced Conversions data for users who have consented to marketing cookies or personalised advertising.

Frequently Asked Questions

Enhanced Conversions is a Google Ads feature that supplements your conversion tags by sending hashed first-party customer data (email, phone, name, address) to improve conversion matching when cookies are restricted.
You can send: email address, phone number, first name, last name, street address, city, region, postal code, and country. Email is the most impactful signal.
If using gtag directly, Google hashes the data automatically. If using Google's API, you must hash data using SHA-256. Never send unhashed PII to any third-party server.
No — Enhanced Conversions is a Google Ads feature. You need an active Google Ads account linked to your GA4 property.
In Google Ads, go to Tools → Conversions → select a conversion → Tag diagnostics. It can take 24–48 hours for data to appear.