Tag Manager Health Check

A Tag Manager health check is a rapid assessment of your GTM container's current state — a focused review that identifies the most impactful data quality issues without the full scope of a comprehensive audit. Where a complete GTM audit examines every dimension of your implementation, a health check concentrates on the highest-risk areas: are conversion tags firing correctly? Are there obvious duplicate tags causing inflated counts? Is consent mode configured for your primary markets? Is the data layer delivering correct values to your most important tags? The output is a prioritised short-list of findings designed for teams that need a quick diagnostic rather than a full investigation.

Our Tag Manager health check is a structured four-area rapid review conducted within one business day. Conversion accuracy: we check your primary conversion tags and verify they fire on correct pages with correct data, scanning for duplicate firing issues. Data layer integrity: we spot-check key data layer pushes your conversion and analytics tags depend on, verifying values are present and correctly typed. Consent mode: we verify the consent mode default state matches your CMP's signals for users in privacy-regulated markets. Container hygiene: we check for zombie tags that fire but are no longer monitored, overly broad triggers that fire tags on unintended pages, and missing naming convention compliance. The health check concludes with a one-page priority findings summary and a brief verbal walkthrough of results and recommended next steps.