Google Tag Manager Expert Services

Marketplace & Platform Analytics Setup

Measure supply, demand, and liquidity for your marketplace with precision.

Set up product analytics for two-sided marketplace platforms. Track supply and demand side activity, liquidity metrics, matching rates, and GMV attribution.

200+
GTM Containers Audited
98%
Tracking Accuracy Rate
40+
Platforms Integrated
5★
Average Client Rating
Marketplaces have unique analytics needs: two user personas (buyers and sellers), a liquidity metric (supply meets demand), and GMV as the primary outcome. Our marketplace analytics service designs event taxonomies for both sides of your marketplace, configures liquidity and match rate metrics, tracks GMV attribution at the seller and category level, and builds dashboards that help your growth team understand which supply and demand acquisition actions most improve marketplace health.

Ready to Get Your Tracking Set Up Properly?

What's Included in This Service

Everything you need for accurate, reliable tracking — delivered end-to-end.

Dual-persona event taxonomy design

Supply-side tracking (seller listings, fulfilment)

Demand-side tracking (searches, views, purchases)

Liquidity and match rate metrics

GMV by seller, category, and channel

Search result quality analytics

Repeat buyer and seller retention analysis

Marketplace health dashboard

How We Work

Our proven 4-step process delivers results every time.

01

Discovery & Audit

We review your existing tracking setup, identify gaps and issues, and define the exact scope of work needed.

02

Implementation Plan

We design the data layer schema, tag architecture, and consent configuration before touching anything.

03

Build & QA

All tags, triggers, and variables are built in a GTM workspace and verified in Preview mode before publishing.

04

Verify & Handover

Test conversions, GA4 DebugView confirmation, and full documentation handed to your team.

Why Choose Adslytics?

Google Tag Manager Experts Only

Our GTM experts focus exclusively on GTM, GA4, and conversion tracking — not generalist digital marketing.

Data-Verified Results

Every implementation is cross-referenced against backend data — not just assumed to be working.

Full Documentation

You receive a complete implementation specification — not a black box you are dependent on us to maintain.

Fast Turnaround

Most setups and audits are delivered within 2–5 business days, not weeks.

What Our Clients Say

Real results from real businesses.

"Adslytics did a great job with our GA4 analysis and report. They were able to put complex analytics data into a very understandable document for our client. Highly recommend!"

Eric H.

Digital Agency Owner

"The team was quick with responses, very knowledgeable about issues, and helpful throughout the process. I appreciated their work habits and would hire Adslytics again."

Nick T.

Marketing Manager

"Adslytics is a very professional agency that managed our project successfully. They delivered exactly what was promised and I will definitely hire them again in the future!"

Hady M.

E-commerce Business Owner

Ready to Get Started with Marketplace & Platform Analytics Setup?

Get accurate conversion tracking that powers smarter ad decisions. Book a free 30-minute consultation.

Frequently Asked Questions

Liquidity measures the probability that a search or browse session results in a transaction. High liquidity means buyers find what they want and sellers find buyers — the core health metric.
By associating every transaction with the buyer's acquisition source (channel, campaign) and the seller's category and characteristics.
Usually no — but you need events and user properties that clearly distinguish buyer actions from seller actions, with segment-level reporting for each persona.
Supply-demand imbalances by category or geography, poor search result quality, or pricing mismatches. Analytics identify which factor is driving low liquidity.
By segmenting NPS surveys by user role and sending them at appropriate points in each persona's journey (post-purchase for buyers, post-first-sale for sellers).

Marketplace & Platform Analytics Setup — Done Right, First Time.

Stop losing revenue to broken tracking. Get it fixed today.

Talk to Us, It's Free

We are always willing to help. Let us know what you are looking for, and we will develop a unique solution for you.

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Business Hours

Our support Hotline is available 24 Hours

Toll Free

+1 (818) 245-8385