Google Ads for Physicians

Physicians and medical practices face a uniquely regulated environment when advertising on Google. Healthcare advertising policies restrict certain claim types, require specific disclaimers, and apply additional scrutiny to sensitive health categories. At Adslytics, we have deep experience navigating Google's healthcare advertising policies to build compliant campaigns that still deliver compelling, high-converting messages to patients actively searching for your specialty.\n\nPatient acquisition through Google Ads begins with understanding how patients search for healthcare providers. Most use condition-based queries ("cardiologist near me," "knee pain specialist"), symptom-based queries ("shortness of breath doctor"), or procedure-specific queries ("knee replacement surgeon London"). We map these intent patterns across your specialties and build campaigns that appear for the searches most likely to result in new patient appointments.\n\nHealthcare advertising requires extraordinary attention to ad copy compliance. We never make unsubstantiated medical claims, guarantee treatment outcomes, or use before/after imagery that violates Google's policies. Instead, we write compelling, policy-compliant ad copy that highlights your qualifications, experience, patient care approach, and appointment availability — driving clicks without risking account suspension.\n\nFor physician practices, local visibility is paramount. We implement geo-targeting, location extensions, call extensions with practice phone numbers, and Google Business Profile integration. We track new patient phone calls via call tracking extensions and form submissions from appointment request pages, giving you a clear, verified count of new patient contacts attributed directly to your Google Ads investment. This data underpins a continuous optimisation cycle that reduces your cost per new patient over time.